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HMV plays catch up with video on-demand service

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HMV has modernised its content delivery efforts, launching a video-on-demand rental service for PC and Mac.

HMV On-Demand is nothing special, offering standard rental prices of £3.99 for new films, with a 24p discount for older titles. There's a lot to choose from, though, with content from all major film studios and 30 distributors.

HMV On-Demand

There are downsides. For starters, you have to have Microsoft's Silverlight installed in order for it to run properly, an application that may soon be discontinued.

There are also no options to buy content, or access the service from other platforms. However, after a slump in high street sales, at least the company is making more of an effort in the digital marketplace.

It would be quite a tall order to fully compete with the likes of Lovefilm, though, which had quite a head-start with its own on-demand rental service.

Either way, if you fancy giving it a go, and only have a computer to watch your flicks on, then go ahead and visit HMV On-Demand. ®

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