HMV plays catch up with video on-demand service
Modern storefare
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HMV has modernised its content delivery efforts, launching a video-on-demand rental service for PC and Mac.
HMV On-Demand is nothing special, offering standard rental prices of £3.99 for new films, with a 24p discount for older titles. There's a lot to choose from, though, with content from all major film studios and 30 distributors.
There are downsides. For starters, you have to have Microsoft's Silverlight installed in order for it to run properly, an application that may soon be discontinued.
There are also no options to buy content, or access the service from other platforms. However, after a slump in high street sales, at least the company is making more of an effort in the digital marketplace.
It would be quite a tall order to fully compete with the likes of Lovefilm, though, which had quite a head-start with its own on-demand rental service.
Either way, if you fancy giving it a go, and only have a computer to watch your flicks on, then go ahead and visit HMV On-Demand. ®
COMMENTS
Real shame
I don't like shopping much, but I do enjoy having a flick through the racks in a record shop. Back when they had one in my local area (Brentwood), it was one of the only places I would make an 'impulse' purchase.
Expensive as HMV are, at least they are one of the last record shops that operate 'locally' (in major towns at least). and judging by their results, I would hate to see them fold and/or close down their physical stores.
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Silverlight, really?
Even the not-quite-dead-but-not-long-for-this-world Flash would be better - at least a huge proportion of computers actually have it installed.
What a strange choice.
Still costs more than bargain bucket titles...
I'd be happy to use a streaming service but it needs to offer value for money - I can rent Blurays for £2.50 from blockbuster. Make it cheaper than that and I'm there...
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