Feeds

Groupon BUSTED for bulging breasts bargain boob

24-hour deadline violated BAAPS

Internet Security Threat Report 2014

A Groupon advert for cut-price breast enlargement must not appear again, The Advertising Standards Authority (ASA) ruled today.

The 24-hour deadline on the deal, which offered a discount of £3,000 on breast and nose jobs, may have rushed deal-seekers into breast enlargement they had not properly considered, said the ASA.

In a Groupon email sent out in April 2011, Manchester's Birkdale Clinic offered £5,000 worth of plastic surgery at the bargain price of £1,999... if subscribers purchased a voucher within 24 hours.

The Independent Healthcare Advisory Service and a member of the public lodged complaints against the ad on the grounds that the 24-hour deadline on the deal would hurry people into sticking their anatomy under the knife.

Groupon defended the advert by saying that they had consulted with Birkdale Clinic on the offer and that a full refund had been available to people at any time before surgery. In total, 48 out of 85 consumers who bought the vouchers had pulled out by September, Groupon said. They added that  the time limit was "an indicator of their business model and was not indicative of pressure purchase tactics".

The ASA concluded that though there was a standard consultation procedure before any kind of skin-slicing or collagen insertion took place, the deal set-up didn't allow time for reflection:

We noted consumers only had 24 hours in which to buy the voucher and because of that, we considered that consumers buying the voucher would have already financially and mentally committed themselves to going ahead with a procedure.

The ASA noted that the British Association for Aesthetic Plastic Surgeons (BAAPS) Code of Ethics prohibited date-linked incentives on surgery.

The authority ruled that the advert breached its rules on social responsibility. ®

Intelligent flash storage arrays

More from The Register

next story
Bladerunner sequel might actually be good. Harrison Ford is in it
Go ahead, you're all clear, kid... Sorry, wrong film
Euro Parliament VOTES to BREAK UP GOOGLE. Er, OK then
It CANNA do it, captain.They DON'T have the POWER!
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
Forget Hillary, HP's ex CARLY FIORINA 'wants to be next US Prez'
Former CEO has political ambitions again, according to Washington DC sources
prev story

Whitepapers

10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.