Feeds

Groupon BUSTED for bulging breasts bargain boob

24-hour deadline violated BAAPS

Beginner's guide to SSL certificates

A Groupon advert for cut-price breast enlargement must not appear again, The Advertising Standards Authority (ASA) ruled today.

The 24-hour deadline on the deal, which offered a discount of £3,000 on breast and nose jobs, may have rushed deal-seekers into breast enlargement they had not properly considered, said the ASA.

In a Groupon email sent out in April 2011, Manchester's Birkdale Clinic offered £5,000 worth of plastic surgery at the bargain price of £1,999... if subscribers purchased a voucher within 24 hours.

The Independent Healthcare Advisory Service and a member of the public lodged complaints against the ad on the grounds that the 24-hour deadline on the deal would hurry people into sticking their anatomy under the knife.

Groupon defended the advert by saying that they had consulted with Birkdale Clinic on the offer and that a full refund had been available to people at any time before surgery. In total, 48 out of 85 consumers who bought the vouchers had pulled out by September, Groupon said. They added that  the time limit was "an indicator of their business model and was not indicative of pressure purchase tactics".

The ASA concluded that though there was a standard consultation procedure before any kind of skin-slicing or collagen insertion took place, the deal set-up didn't allow time for reflection:

We noted consumers only had 24 hours in which to buy the voucher and because of that, we considered that consumers buying the voucher would have already financially and mentally committed themselves to going ahead with a procedure.

The ASA noted that the British Association for Aesthetic Plastic Surgeons (BAAPS) Code of Ethics prohibited date-linked incentives on surgery.

The authority ruled that the advert breached its rules on social responsibility. ®

Remote control for virtualized desktops

More from The Register

next story
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
NSA mass spying reform KILLED by US Senators
Democrats needed just TWO more votes to keep alive bill reining in some surveillance
prev story

Whitepapers

10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Business security measures using SSL
Examines the major types of threats to information security that businesses face today and the techniques for mitigating those threats.