Feeds

Groupon BUSTED for bulging breasts bargain boob

24-hour deadline violated BAAPS

Designing a Defense for Mobile Applications

A Groupon advert for cut-price breast enlargement must not appear again, The Advertising Standards Authority (ASA) ruled today.

The 24-hour deadline on the deal, which offered a discount of £3,000 on breast and nose jobs, may have rushed deal-seekers into breast enlargement they had not properly considered, said the ASA.

In a Groupon email sent out in April 2011, Manchester's Birkdale Clinic offered £5,000 worth of plastic surgery at the bargain price of £1,999... if subscribers purchased a voucher within 24 hours.

The Independent Healthcare Advisory Service and a member of the public lodged complaints against the ad on the grounds that the 24-hour deadline on the deal would hurry people into sticking their anatomy under the knife.

Groupon defended the advert by saying that they had consulted with Birkdale Clinic on the offer and that a full refund had been available to people at any time before surgery. In total, 48 out of 85 consumers who bought the vouchers had pulled out by September, Groupon said. They added that  the time limit was "an indicator of their business model and was not indicative of pressure purchase tactics".

The ASA concluded that though there was a standard consultation procedure before any kind of skin-slicing or collagen insertion took place, the deal set-up didn't allow time for reflection:

We noted consumers only had 24 hours in which to buy the voucher and because of that, we considered that consumers buying the voucher would have already financially and mentally committed themselves to going ahead with a procedure.

The ASA noted that the British Association for Aesthetic Plastic Surgeons (BAAPS) Code of Ethics prohibited date-linked incentives on surgery.

The authority ruled that the advert breached its rules on social responsibility. ®

Boost IT visibility and business value

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.