Feeds

Groupon BUSTED for bulging breasts bargain boob

24-hour deadline violated BAAPS

Build a business case: developing custom apps

A Groupon advert for cut-price breast enlargement must not appear again, The Advertising Standards Authority (ASA) ruled today.

The 24-hour deadline on the deal, which offered a discount of £3,000 on breast and nose jobs, may have rushed deal-seekers into breast enlargement they had not properly considered, said the ASA.

In a Groupon email sent out in April 2011, Manchester's Birkdale Clinic offered £5,000 worth of plastic surgery at the bargain price of £1,999... if subscribers purchased a voucher within 24 hours.

The Independent Healthcare Advisory Service and a member of the public lodged complaints against the ad on the grounds that the 24-hour deadline on the deal would hurry people into sticking their anatomy under the knife.

Groupon defended the advert by saying that they had consulted with Birkdale Clinic on the offer and that a full refund had been available to people at any time before surgery. In total, 48 out of 85 consumers who bought the vouchers had pulled out by September, Groupon said. They added that  the time limit was "an indicator of their business model and was not indicative of pressure purchase tactics".

The ASA concluded that though there was a standard consultation procedure before any kind of skin-slicing or collagen insertion took place, the deal set-up didn't allow time for reflection:

We noted consumers only had 24 hours in which to buy the voucher and because of that, we considered that consumers buying the voucher would have already financially and mentally committed themselves to going ahead with a procedure.

The ASA noted that the British Association for Aesthetic Plastic Surgeons (BAAPS) Code of Ethics prohibited date-linked incentives on surgery.

The authority ruled that the advert breached its rules on social responsibility. ®

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.