Feeds

Google machine-guns unpopular social products

Sad, lonely web efforts not 'beautiful' enough to live

Choosing a cloud hosting partner with confidence

Identity-hoarder Google has killed various social products that failed to capture the interweb's hive brain in the way it clearly thinks Google+ has done.

As part of Larry Page's drive to make the Chocolate Factory's products appear more uniform across the vast Google estate, the company confirmed it was culling a host of webby experiments that didn't take off.

"Overall, our aim is to build a simpler, more intuitive, truly beautiful Google user experience," said Google.

It is taking out and shooting Wave, Friend Connect, Bookmarks Lists, Gears, Search Timeline and Knol.

A common theme runs through all of these products: each one having been dipped in Web2.0rhea.

Sadly none of them came up smelling of roses.

Wave was in fact binned by Google in August last year, after it confirmed that the unpopular product would live on until at least the end of 2010.

Come the end of January next year Google said it would make Wave a read-only online ghost town. The ad broker will kill that product come 30 April 2012.

"You’ll be able to continue exporting individual waves using the existing PDF export feature until the Google Wave service is turned off. If you’d like to continue using this technology, there are a number of open-source projects, including Apache Wave and Walkaround," Google said.

The Friend Connect product will be culled in March. In the meantime, Mountain View is urging users of that service to create a *drum roll* Google+ page.

And Gears will very shortly be switched off. The kill date is set for next month.

"Gears-based Gmail and Calendar offline will stop working across all browsers, and later in December Gears will no longer be available for download," the company explained.

"This is part of our effort to help incorporate offline capabilities into HTML5, and we’ve made a lot of progress. For example, you can access Gmail, Calendar and Docs offline in Chrome."

You can pay your respects by viewing the full death warrant list here.

The company also gave up on TRYING TO SAVE THE WORLD today. ®

Intelligent flash storage arrays

More from The Register

next story
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
Sign off my IT project or I’ll PHONE your MUM
Honestly, it’s a piece of piss
Return of the Jedi – Apache reclaims web server crown
.london, .hamburg and .公司 - that's .com in Chinese - storm the web server charts
Chrome 38's new HTML tag support makes fatties FIT and SKINNIER
First browser to protect networks' bandwith using official spec
Admins! Never mind POODLE, there're NEW OpenSSL bugs to splat
Four new patches for open-source crypto libraries
Torvalds CONFESSES: 'I'm pretty good at alienating devs'
Admits to 'a metric ****load' of mistakes during work with Linux collaborators
Ploppr: The #VultureTRENDING App of the Now
This organic crowd sourced viro- social fertiliser just got REAL
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.