Feeds

Apple telly may sport Sharp screen tech

Who cares? It's more fun watching the CE biz squirm

Secure remote control for conventional and virtual desktops

Does it really matter if Sharp is, as one analyst claims, re-equipping one of its LCD production lines to punch out Apple-branded tellies?

For punters, it doesn't matter at all. If Apple doesn't buy panels from Sharp, it'll get them from someone else, most likely Samsung and/or LG, as these companies are the largest producers of LCD panels in the world.

Sharp may have a better, more technologically advanced panel, but what will really make an Apple television stand out will be its industrial design, the software that goes into it and the service infrastructure it connects to.

The glass is just a small part of the proposition.

But the consumer electronics industry is desperate to get a handle on what Apple is planning, and it hopes knowledge of the company's manufacturing partners will help it gain such an understanding.

It's been interesting to see the jolts of raw fear talk of an Apple TV seems to send through the consumer electronics industry. Android may have overtaken iOS in the smartphone operating system race, but the iPod's conquest of the music world means Apple is still the company competitors fear.

Journalists and readers around here may disapprove of the company, but rivals appreciate Apple's ability to successfully enter a market it wasn't previously associated with and make it it own.

CE firms have seen how Apple released the iPad, leaving drop-jawed players in the PC business falling over themselves to catch up, and they don't want to suffer the same fate.

Releasing a new TV right now might seem a bonkers notion. All the major names are selling fewer sets at the moment, some experiencing much bigger sales dips than others. They have failed to persuade us to buy into 3D and even much more useful net connectivity isn't driving upgrades.

Apple knows that, and if it comes out with a new set next year, you can bet it will be pitched at buyers who can afford to buy and have the confidence to do despite the current economic climate. Say what you like about Apple fans, they're spending money and doing so at a time when most consumers are tightening belts.

In 2007, Apple's announcement in California of the iPhone entirely overshadowed the Consumer Electronics Show (CES) half a continent away in Las Vegas. Exhibitors and attendees could talk of little else.

Even without an announcement - or any hard facts, even - Apple's rumoured TV looks set to spur a repeat of that situation. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
Tim Cook: The classic iPod HAD to DIE, and this is WHY
Apple, er, couldn’t get the parts for HDD models
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Caterham Seven 160 review: The Raspberry Pi of motoring
Back to driving's basics with a joyously legal high
Back to the ... drawing board: 'Hoverboard' will disappoint Marty McFly wannabes
Buzzing board (and some future apps) leave a lot to be desired
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
How to simplify SSL certificate management
Simple steps to take control of SSL certificates across the enterprise, and recommendations centralizing certificate management throughout their lifecycle.