Feeds

Apple telly may sport Sharp screen tech

Who cares? It's more fun watching the CE biz squirm

Business security measures using SSL

Does it really matter if Sharp is, as one analyst claims, re-equipping one of its LCD production lines to punch out Apple-branded tellies?

For punters, it doesn't matter at all. If Apple doesn't buy panels from Sharp, it'll get them from someone else, most likely Samsung and/or LG, as these companies are the largest producers of LCD panels in the world.

Sharp may have a better, more technologically advanced panel, but what will really make an Apple television stand out will be its industrial design, the software that goes into it and the service infrastructure it connects to.

The glass is just a small part of the proposition.

But the consumer electronics industry is desperate to get a handle on what Apple is planning, and it hopes knowledge of the company's manufacturing partners will help it gain such an understanding.

It's been interesting to see the jolts of raw fear talk of an Apple TV seems to send through the consumer electronics industry. Android may have overtaken iOS in the smartphone operating system race, but the iPod's conquest of the music world means Apple is still the company competitors fear.

Journalists and readers around here may disapprove of the company, but rivals appreciate Apple's ability to successfully enter a market it wasn't previously associated with and make it it own.

CE firms have seen how Apple released the iPad, leaving drop-jawed players in the PC business falling over themselves to catch up, and they don't want to suffer the same fate.

Releasing a new TV right now might seem a bonkers notion. All the major names are selling fewer sets at the moment, some experiencing much bigger sales dips than others. They have failed to persuade us to buy into 3D and even much more useful net connectivity isn't driving upgrades.

Apple knows that, and if it comes out with a new set next year, you can bet it will be pitched at buyers who can afford to buy and have the confidence to do despite the current economic climate. Say what you like about Apple fans, they're spending money and doing so at a time when most consumers are tightening belts.

In 2007, Apple's announcement in California of the iPhone entirely overshadowed the Consumer Electronics Show (CES) half a continent away in Las Vegas. Exhibitors and attendees could talk of little else.

Even without an announcement - or any hard facts, even - Apple's rumoured TV looks set to spur a repeat of that situation. ®

New hybrid storage solutions

More from The Register

next story
Half a BILLION in the making: Bungie's Destiny reviewed
It feels very familiar - but it's still good
Apple's big bang: iPhone 6, ANOTHER iPhone 6 Plus and WATCH OUT
Let's >sigh< see what Cupertino has been up to for the past year
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
A SCORCHIO fatboy SSD: Samsung SSD850 PRO 3D V-NAND
4Gb/s speeds on a consumer drive, anyone?
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Get your Indian Landfill Android One handsets - they're only SIXTY QUID
Cheap and deafening mobes for the subcontinental masses
Apple's SNEAKY plan: COPY ANDROID. Hello iPhone 6, Watch
Sizes, prices and all – but not for the wrist-o-puter
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.