Feeds

Microsoft tempts Kinect developers with bacon

Is there nothing bacon can’t make better?

Boost IT visibility and business value

Microsoft has been seeking to recruit developers to the Kinect platform using one of the most potent bribes in the book: bacon.

Microsoft is looking to double the size of its current Kinect developer team, and has hired ad agency Wexley School for Girls to promote the idea. Those bright sparks came up with the bacon idea under the slogan "Wake up and Smell the Future," then pimped up a bacon cart and set up shop outside Amazon.com headquarters in South Lake Union, Seattle.

“We thought it was a fun and cool idea to be around here," said Teddy Black, a producer at Wexley told the Seattle Times.

Anyone can pop along and grab some bacon (sadly the American crisp streaky kind, not the moist back rashers this El Reg hack still dreams of), and cover it with a variety of toppings, including spray cheese, Sriracha, peanut butter, maple syrup, and chocolate sauce. A barker wearing a bacon-covered white suit, calling himself the Sizzler, was also on hand to drum up interest.

Early reports suggest the local Seattlites were amused by the spectacle, but there are no reports of hoards of bacon-fuelled developers beating a path to Redmond’s door. The bacon cart will be in town for another few days, and is expected to visit the Google and Adobe campuses in the Seattle area.

The gimmick underlies how Microsoft wants to expand its Kinect team, and to move the platform from something used only by gamers into the mainstream. Last week the company announced Kinect Accelerator, a competition for ten start-ups to come up with the best idea for a cloud-based business based around the platform.

Ten finalists will take part in a three-month boot camp in Seattle, from March to May 2012, and get $20,000 in funding, an Xbox development kit, the Windows Kinect SDK, office space, and technical training and support. At the end of the period the ten teams will address an investors meeting to seek VC funds to take their ideas to the next level. ®

Build a business case: developing custom apps

More from The Register

next story
KDE releases ice-cream coloured Plasma 5 just in time for summer
Melty but refreshing - popular rival to Mint's Cinnamon's still a work in progress
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Secure microkernel that uses maths to be 'bug free' goes open source
Hacker-repelling, drone-protecting code will soon be yours to tweak as you see fit
Mozilla keeps its Beard, hopes anti-gay marriage troubles are now over
Plenty on new CEO's todo list – starting with Firefox's slipping grasp
Apple: We'll unleash OS X Yosemite beta on the MASSES on 24 July
Starting today, regular fanbois will be guinea pigs, it tells Reg
Another day, another Firefox: Version 31 is upon us ALREADY
Web devs, Mozilla really wants you to like this one
Cloudy CoreOS Linux distro declares itself production-ready
Lightweight, container-happy Linux gets first Stable release
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.