Feeds

Microsoft pockets VideoSurf to create big search waves

Hell, forget the metadata lets SCAN instead

Internet Security Threat Report 2014

Microsoft has bought San Mateo, California-based VideoSurf for an undisclosed sum.

The company, which was founded in 2006, developed software that scans videos to identify images, thereby doing away with the need to refer back to metadata.

It currently has over 50 million users and could be considered as a would-be rival to Google's YouTube, which operates as a huge video search engine separately from the Chocolate Factory's main homepage.

Microsoft has failed to capitalise on its reinvigorated search estate Bing, so perhaps this acquisition – which TechCrunch suggests cost Redmond $70m – will help the company grab a larger video-viewing audience.

The software vendor said today that it would eventually fold the VideoSurf technology into its Xbox 360 and Xbox LIVE products.

“VideoSurf’s content analytics technology will enhance the search and discovery of entertainment content across our platform,” said Microsoft Xbox LIVE director Alex Garden.

“This holiday we will launch voice search across our entertainment partners on Xbox LIVE. Over time, as we integrate VideoSurf’s technology into our system, we are excited about the potential to have content tagged in real time to increase the speed and relevance of the search results.” ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
That dreaded syncing feeling: Will Microsoft EVER fix OneDrive?
Microsoft's long history of broken Windows sync
Mozilla, EFF, Cisco back free-as-in-FREE-BEER SSL cert authority
Let’s Encrypt to give HTTPS-everywhere a boost in 2015
SLURP! Flick your TONGUE around our LOLLIPOP – Google
Android 5 is coming – IF you're lucky enough to have the right gadget
Nokia's N1 fondleslab's HIDDEN BRILLIANCE: The 'Z Launcher'
Sugarcoating Android's Lollipop makes tab easier to swallow
Bug fixes! Get your APPLE BUG FIXES! iOS and OS X updates right here!
Yosemite fixes Wi-Fi hiccup, older iOS devices get performance boost
Microsoft: Your Linux Docker containers are now OURS to command
New tool lets admins wrangle Linux apps from Windows
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
Meet Windows 10's new UI for OneDrive – also known as File Explorer
New preview build continues Redmond's retreat to the desktop
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Choosing a cloud hosting partner with confidence
Download Choosing a Cloud Hosting Provider with Confidence to learn more about cloud computing - the new opportunities and new security challenges.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.