Feeds

Microsoft pockets VideoSurf to create big search waves

Hell, forget the metadata lets SCAN instead

Reducing security risks from open source software

Microsoft has bought San Mateo, California-based VideoSurf for an undisclosed sum.

The company, which was founded in 2006, developed software that scans videos to identify images, thereby doing away with the need to refer back to metadata.

It currently has over 50 million users and could be considered as a would-be rival to Google's YouTube, which operates as a huge video search engine separately from the Chocolate Factory's main homepage.

Microsoft has failed to capitalise on its reinvigorated search estate Bing, so perhaps this acquisition – which TechCrunch suggests cost Redmond $70m – will help the company grab a larger video-viewing audience.

The software vendor said today that it would eventually fold the VideoSurf technology into its Xbox 360 and Xbox LIVE products.

“VideoSurf’s content analytics technology will enhance the search and discovery of entertainment content across our platform,” said Microsoft Xbox LIVE director Alex Garden.

“This holiday we will launch voice search across our entertainment partners on Xbox LIVE. Over time, as we integrate VideoSurf’s technology into our system, we are excited about the potential to have content tagged in real time to increase the speed and relevance of the search results.” ®

The Power of One eBook: Top reasons to choose HP BladeSystem

More from The Register

next story
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Captain Kirk sets phaser to SLAUGHTER after trying new Facebook app
William Shatner less-than-impressed by Zuck's celebrity-only app
Apple fanbois SCREAM as update BRICKS their Macbook Airs
Ragegasm spills over as firmware upgrade kills machines
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Mozilla fixes CRITICAL security holes in Firefox, urges v31 upgrade
Misc memory hazards 'could be exploited' - and guess what, one's a Javascript vuln
Put down that Oracle database patch: It could cost $23,000 per CPU
On-by-default INMEMORY tech a boon for developers ... as long as they can afford it
Google shows off new Chrome OS look
Athena springs full-grown from Chromium project's head
Apple: We'll unleash OS X Yosemite beta on the MASSES on 24 July
Starting today, regular fanbois will be guinea pigs, it tells Reg
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.