Feeds

Microsoft pockets VideoSurf to create big search waves

Hell, forget the metadata lets SCAN instead

Build a business case: developing custom apps

Microsoft has bought San Mateo, California-based VideoSurf for an undisclosed sum.

The company, which was founded in 2006, developed software that scans videos to identify images, thereby doing away with the need to refer back to metadata.

It currently has over 50 million users and could be considered as a would-be rival to Google's YouTube, which operates as a huge video search engine separately from the Chocolate Factory's main homepage.

Microsoft has failed to capitalise on its reinvigorated search estate Bing, so perhaps this acquisition – which TechCrunch suggests cost Redmond $70m – will help the company grab a larger video-viewing audience.

The software vendor said today that it would eventually fold the VideoSurf technology into its Xbox 360 and Xbox LIVE products.

“VideoSurf’s content analytics technology will enhance the search and discovery of entertainment content across our platform,” said Microsoft Xbox LIVE director Alex Garden.

“This holiday we will launch voice search across our entertainment partners on Xbox LIVE. Over time, as we integrate VideoSurf’s technology into our system, we are excited about the potential to have content tagged in real time to increase the speed and relevance of the search results.” ®

Boost IT visibility and business value

More from The Register

next story
The Return of BSOD: Does ANYONE trust Microsoft patches?
Sysadmins, you're either fighting fires or seen as incompetents now
Microsoft refuses to nip 'Windows 9' unzip lip slip
Look at the shiny Windows 8.1, why can't you people talk about 8.1, sobs an exec somewhere
Intel's Raspberry Pi rival Galileo can now run Windows
Behold the Internet of Things. Wintel Things
Linux Foundation says many Linux admins and engineers are certifiable
Floats exam program to help IT employers lock up talent
Microsoft cries UNINSTALL in the wake of Blue Screens of Death™
Cache crash causes contained choloric calamity
Eat up Martha! Microsoft slings handwriting recog into OneNote on Android
Freehand input on non-Windows kit for the first time
Linux kernel devs made to finger their dongles before contributing code
Two-factor auth enabled for Kernel.org repositories
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?