UK retailers launch pre-Xmas sales Yank style

Paint it Black Friday

Dixons

Britain's sad bid to ape American traditions - trick or treat, I ask you… - continues this month as retailers launch Black Friday sales even though we have no Thanksgiving Day holiday to precede it.

Amazon has been flogging off watches, electric toothbrushes, power tools and assorted second-rate fare this week, but will Dixons chains PC World and Currys put in a better show?

From 3pm on Thursday, 24 November to midnight Monday, 28 November, Dixons online shops will be running a "100 Hour Price Crash" in an attempt to sell off "over a million pounds worth of discounted products".

The usual won't-sell-any-other-way tat? Dixons insists not. The sale covers "market-beating deals across major brands", it said. Among the discounted products, it promised, are "iPads, Xbox Kinect, Dr Dre Beats headphones". It'll also be discounting "large screen TVs, computing products and gifts".

We shall see. ®

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