Feeds

Women love phone cams, for snapping pics of cute babies

God dammit, some of us just like gadgets!

Security for virtualized datacentres

The précis of a recent survey for AdAge by JWT Intelligence, titled "Always On Women: A Survey of how women are using technology today" will have many women spitting blood.

The advertising industry is not known for being an engine of social progression, but this survey comes across as more than a little patronising. Let's go through some of their top-line findings.

1) "So many women are using digital and mobile tools [that] it’s hard to target all of them"

So out of the 3.5 billion women in the world, it seems that there might be some differences between them, even though they're all female? I mean, we knew that they have different hair colours but seems like they do different things with their phones too.

Would anyone ever write that so many men use digital and mobile tools that it's hard to lump them all together? Probably not, because then you're lumping teenagers with businessmen with students, with graphic designers with grandfathers with bachelors with idiots who work in advertising trends.

2) There are two types of women with mobile phones: mobile warriors and casual, utilitarian users.

Oh there's the difference. Some women are warriors, some are casual.

3) Women like phones with cameras.

This statement is actually based on what the researchers discovered. After being able to call and text on their phones, women were more likely than men to cite the ability to take pictures and videos as an important thing about a phone. Around 37 per cent of them cited it as an important feature in buying a phone, putting it above accessing the internet and emailing.

4) Women like phones with cameras so they can take pictures of babies because all women have babies and that's what they like to use technology for.

OK - so women may be more likely to enjoy taking photos, but why isn't it of business documents, architecture, nights out, leaves... anything other than babies? Apparently, it's because women have babies and their main role is the "family chronicler".

"As the family chroniclers, women have long used cameras to capture memories — birthdays, graduations and other milestones. Now, a camera is always in her pocket. As a result, women are capturing not only the big but the small: a son’s scowl on a car ride, a daughter’s ice cream-covered face."

Give me a break. ®

New hybrid storage solutions

More from The Register

next story
Every billionaire needs a PANZER TANK, right? STOP THERE, Paul Allen
Angry Microsoftie hauls auctioneers to court over stalled Pzkw. IV 'deal'
Apple's Mr Havisham: Tim Cook says dead Steve Jobs' office has remained untouched
'I literally think about him every day' says biz baron's old friend
Flaming drone batteries ground commercial flight before takeoff
Passenger had Something To Declare, instead fiddled while plane burned
Cops apologise for leaving EXPLOSIVES in suitcase at airport
'Canine training exercise' SNAFU sees woman take home booming baggage
WRISTJOB LOVE BONANZA: justWatch sex app promises blind date hookups
Mankind shuffles into the future, five fingers at a time
Jony Ive: Apple iWatch will SCREW UP Switzerland's economy
Apple's chief designer forgot one crucial point about overpriced bling
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.