Feeds

Gov web boss: Our sites look like bleak council estates

Vows to ape Google, make pages more sexy

Internet Security Threat Report 2014

The Cabinet Office's freshly uploaded digital boss Mike Bracken is on a mission to sex-up government services online.

At the moment, he views Directgov as a "pretty bleak" landscape and illustrated his point at the supplier's conference in Whitehall this morning by providing a photograph of what appeared to be a rundown council estate.

He wants the GDS (government digital services) to be on a par with other major web properties such as Facebook, Google and Twitter, all of whom - Bracken claimed - "put users first".

Reading from the Martha Lane Fox script, the ex-Guardianista, who has been in his job since July, said the government's approach to digital services needed to change.

"[When] we think about ourselves in size and scale, we should think of ourselves as one of these huge internet companies," he said, pointing at a slide that listed the aforementioned web giants.

"And yet we don't, instead we think of ourselves as departments," said Bracken, who was also keen to show off his government-issued Apple Mac laptop. Apparently being in possession of such kit illustrated that things were finally changing within UK.gov.

He said the government needed to understand "user demand" by sorting out the interface and transactions system to make the services more "attractive to use". Bracken said that the GDS team, which is currently beavering away at a closed beta version of the successor to Directgov, was "relentlessly" focussed on users.

"We don't know what the world will look like from a user perspective two years from now," he admitted, citing Apple's iPad as an example of how quickly a new gadget can catch on.

Bracken said that a digital development framework would be made available to suppliers in the next few months. He called on smaller, more agile procurers to pile into the process.

"There is far too much distrust within this [supply chain] system," he said. "I don't really have time for that... We've got to get over each other and build a network of trust." ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
Sway: Microsoft's new Office app doesn't have an Undo function
Content aggregation, meet the workplace ... oh
Do Moan! MONSTER 6-day EMAIL OUTAGE hits Domain Monster
Customers freaked out by frightful service
Sign off my IT project or I’ll PHONE your MUM
Honestly, it’s a piece of piss
Return of the Jedi – Apache reclaims web server crown
.london, .hamburg and .公司 - that's .com in Chinese - storm the web server charts
NetWare sales revive in China thanks to that man Snowden
If it ain't Microsoft, it's in fashion behind the Great Firewall
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.