Feeds

eBay slurps Hunch to match ads with shoppers

Hoping 'Taste Graph' will suit customers’ palates

High performance access to file storage

eBay has bought data-mining firm Hunch in a move to increase the effectiveness of personally targeted ads on the online auction house’s sales site.

Hutch was set up in 2009 by Chris Dixon, Tom Pinckney, and Matt Gatti, and uses a mixture of data mining and predictive modeling to build individual “Taste Graphs” of personalized suggestions for adverts. The company will continue to operate as a stand-alone unit based in New York, but will provide ad support for eBay’s marketplace in an attempt to boost revenues.

“We are engaging consumers in innovative ways and attracting top technologists to shape the future of commerce,” said eBay's chief technology officer for global products and marketplaces Mark Carges in a statement. “With Hunch, we’re adding new capabilities to personalizing the shopping experience on eBay to the individual relevant tastes and interests of our customers.”

In the last two years, Hunch has been gaining interest for its predictive algorithms that analyze customers’ online patterns and make advertising-placement suggestions based on their activities. It mines online marketplaces, social media pages, and direct questionnaires from users to build profiles. Hutch has said that all existing customers’ data is covered by its current privacy policy, and people who wish to remove their information from company servers can do so by visiting their web site.

“We were struck by the incredible opportunity to put Hunch’s Taste Graph technology to work for one of the undisputed global leaders in ecommerce,” blogged Hutch cofounder Chris Dixon. “We were equally impressed with the caliber of the people we met at eBay. They share not only our passions for creativity, innovation, and technology, but also our commitments to privacy, user respect, and data transparency.”

The purchase will hopefully revive eBay’s e-commerce portal, which has been suffering in competition with Amazon over recent years. The company is pushing for a major revamp in 2012, with an entirely new search engine (code-named Cassini) – Hunch’s engine could well be used in the new system. ®

SANS - Survey on application security programs

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Ex–Apple CEO John Sculley: Ousting Steve Jobs 'was a mistake'
Twenty-nine years later, post-Pepsi exec has flat-forehead moment
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
Number crunching suggests Yahoo! US is worth less than nothing
China and Japan holdings worth more than entire company
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.