Feeds

Kids demand Apple kit for Chrimble

Oi, Santa, where's my f***in iPad?

Boost IT visibility and business value

You grown-ups may not give a fig for fruit-flavoured products, but it's clear youngsters love Apple. Respected US market research firm Nielsen asked a playground full of 6- to 12-year-olds what they want for Christmas, and Apple kit took the top three places on the list.

The most desired item by far is the iPad. Some 44 per cent of the 3000 US kids questioned in October expressed an interest in obtaining one.

In second place, named by 30 per cent of those surveyed, was the iPod Touch. The iPhone came third, picked by 27 per cent of nippers.

The good news for Android fans: other tablet computers came in joint fourth place, selected by 25 per cent of sprogs. Ditto a computer and a Nintendo 3DS.

Handheld consoles? The poor old PlayStation Portable was the least desired item, named by only ten per cent of kids. So was the PlayStation Move.

The Wii was only one percentage point ahead, chosen by 11 per cent. The Xbox 360 was wanted by 16 per cent, though Kinect was desired by 23 per cent of those questioned. Some 17 per cent of kids said they want a PS3.

E-book readers are not popular - 17 per cent want one. Only 19 per cent want a non-Apple smartphone.

Nielsen also asked older kids aged 13 and up, and they favour the iPad too. Around 24 per cent said they want one, while 18 per cent said they want a computer, 18 per cent an e-book reader, 17 per cent a TV and 17 per cent a non-Apple tablet.

Games consoles rate even less highly, but it's important to bear in mind that many of them - and those in the 6-12 group too - already own them.

Equally, a low score does not equate to 'everyone has one' - it's also a sign that the device and/or brand isn't seen as being desirable. ®

The essential guide to IT transformation

More from The Register

next story
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
Top Gun display for your CAR: Heads-up fighter pilot tech
Sadly Navdy kit doesn't include Sidewinder missile to blast traffic
FEAST YOUR EYES: Samsung's Galaxy Alpha has an 'entirely new appearance'
Wow, it looks like nothing else on the market, for sure
YES YES YES! Apple patents mousy, pressure-sensing iVibrator
Fanbois prepare to experience the great Cupertin-O
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
Things are looking up in Flappy Bird sequel
'Swing Copters' offers the same gameplay but in a different direction
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.