Feeds

Kids demand Apple kit for Chrimble

Oi, Santa, where's my f***in iPad?

The Power of One Brief: Top reasons to choose HP BladeSystem

You grown-ups may not give a fig for fruit-flavoured products, but it's clear youngsters love Apple. Respected US market research firm Nielsen asked a playground full of 6- to 12-year-olds what they want for Christmas, and Apple kit took the top three places on the list.

The most desired item by far is the iPad. Some 44 per cent of the 3000 US kids questioned in October expressed an interest in obtaining one.

In second place, named by 30 per cent of those surveyed, was the iPod Touch. The iPhone came third, picked by 27 per cent of nippers.

The good news for Android fans: other tablet computers came in joint fourth place, selected by 25 per cent of sprogs. Ditto a computer and a Nintendo 3DS.

Handheld consoles? The poor old PlayStation Portable was the least desired item, named by only ten per cent of kids. So was the PlayStation Move.

The Wii was only one percentage point ahead, chosen by 11 per cent. The Xbox 360 was wanted by 16 per cent, though Kinect was desired by 23 per cent of those questioned. Some 17 per cent of kids said they want a PS3.

E-book readers are not popular - 17 per cent want one. Only 19 per cent want a non-Apple smartphone.

Nielsen also asked older kids aged 13 and up, and they favour the iPad too. Around 24 per cent said they want one, while 18 per cent said they want a computer, 18 per cent an e-book reader, 17 per cent a TV and 17 per cent a non-Apple tablet.

Games consoles rate even less highly, but it's important to bear in mind that many of them - and those in the 6-12 group too - already own them.

Equally, a low score does not equate to 'everyone has one' - it's also a sign that the device and/or brand isn't seen as being desirable. ®

Using blade systems to cut costs and sharpen efficiencies

More from The Register

next story
Report: American tech firms charge Britons a thumping nationality tax
Without representation, too. Time for a Boston (Lincs) Macbook Party?
iPad? More like iFAD: We reveal why Apple ran off to IBM
But never fear fanbois, you're still lapping up iPhones, Macs
Apple gets patent for WRIST-PUTER: iTime for a smartwatch
It does everything a smartwatch should do ... but Apple owns it
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.