Feeds

Punctured Google+ leaks bored users

Numbers falling like Page's teardrops in the rain

Gartner critical capabilities for enterprise endpoint backup

Google+ is struggling to retain interest from users who sign-up to the social network.

Figures seen by the LA Times suggest that the number of punters using Google's service, which hooks into a person's Gmail profile and functions as a contender to Facebook, is haphazardly dialling up occasionally and down often.

Hitwise told the newspaper that US traffic to Google+ had fallen in 11 of the 21 weeks since the company launched the network in June this year. It has seen regular dips in interest from users by as much as 10 per cent to 20 per cent depending on the week.

Meanwhile, Google is very secretive about its user metrics - a fact that allows critics to assume the worst about the service. The company only opened Google+ to all-comers in September. Before that it tried to market the service as a sexy online estate by offering access on an invite-only basis.

Inevitably, at the point when Google+ became available to everyone in September, the site had its best week in terms of visitors.

According to Hitwise, the stats leapt at that point from about one million sign-ins in a single week to a 15 million high for Google+, based on numbers that don't include mobile traffic or traffic from the Google Notification Bar.

But the ad broker failed to hold on to those visitors, who apparently didn't want to commit to Google+.

As noted by the LA Times, the social network now has around 6.8 million US users who regularly plug into the site. That means around half of the people who dropped in when it was first opened to the public haven't returned.

However, it remains early days and the company is continuously adding new features to the product. It also recently opened the network up to businesses, although some big names are playing the waiting game.

Bank of America was brandjacked on the site late last week, because it failed to own its Google+ identity, for example.

"Last week Google+ recorded its third largest week in terms of total US visits for the week ending Nov 12, 2011 receiving more than 6.8 million total US visits," said Hitwise.

"The growth represents a five per cent increase versus the previous week and a 25 per cent increase compared to a month ago. The recent growth could possibly be attributed to several new announcements that have come out recently."

Perhaps Google+ will steadily begin to retain visitors and eventually build up a userbase that Google boss Larry Page will be proud of. It's silly, however, to compare - as some commentators have done - the birth of Google+ with that of Facebook when it comes to measuring user stats, which take a while to settle down into some sort of pattern.

One need only listen to Google execs to understand that Google+ shouldn't be distinguished too heavily from the rest of the Chocolate Factory floor. It's an extension of all that exists in Google's dominant web world, they insist. But if true, shouldn't Google+ have many more users by now? ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
The Return of BSOD: Does ANYONE trust Microsoft patches?
Sysadmins, you're either fighting fires or seen as incompetents now
Microsoft: Azure isn't ready for biz-critical apps … yet
Microsoft will move its own IT to the cloud to avoid $200m server bill
Oracle reveals 32-core, 10 BEEELLION-transistor SPARC M7
New chip scales to 1024 cores, 8192 threads 64 TB RAM, at speeds over 3.6GHz
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
Object storage bods Exablox: RAID is dead, baby. RAID is dead
Bring your own disks to its object appliances
Nimble's latest mutants GORGE themselves on unlucky forerunners
Crossing Sandy Bridges without stopping for breath
A beheading in EMC's ViPR lair? Software's big cheese to advise CEO
Changes amid rivalry in the storage snake pit
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.