Feeds

PETA claims anti-Mario campaign was a joke

You think we're over-reacting?

Build a business case: developing custom apps

PETA, the People for the Ethical Treatment of Animals, has responded to fan backlash over this week's anti-Mario campaign, insisting it wasn't an attack on the Ninty mascot, but a humorous attempt to raise awareness of a serious issue.

"Mario fans: Relax! PETA's game was meant to be tongue-in-cheek, a fun way to call attention to a serious issue, that raccoon dogs are skinned alive for their fur," Shakira Croce, PETA's media coordinator said.

The game involves a skinless tanuki, a Japanese raccoon, pursuing as Tanooki-clad Mario.

PETA insisted it was surprised at how seriously people took the game, but was thrilled that it had brought so much attention to the issue.

Mario Kills Tanooki

"No one really believes that Mario actually kills and skins a raccoon for his fur in Super Mario 3D Land," PETA spokeswoman Ashley Palmer told Kotaku.

"Our spoof is simply making a serious point: that there is a much darker story behind tanuki skins than Mario lets on. In games like Call of Duty, where characters shoot and kill animals, or in Dog Wars, where players have fun fighting and torturing dogs, it sends a dangerous message that this kind of behaviour is acceptable," she added.

More than a quarter of a million people played Mario Kills Tanuki in the first 36 hours, apparently. I tried it several times myself. It always ended with the skinless tanuki suffering further by falling down a hole. How ironic. ®

Build a business case: developing custom apps

More from The Register

next story
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
The agony and ecstasy of SteamOS: WHERE ARE MY GAMES?
And yes it does need a fat HDD (or SSD, it's cool with either)
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
Apple to build WORLD'S BIGGEST iStore in Dubai
It's not the size of your shiny-shiny...
XBOX One will learn to play media from USB and DLNA sources
Hang on? Aren't those file formats you hardly ever see outside torrents?
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.