Feeds

Pass the wine, dear. Yes, that papier-mache thing

Greenies hide booze in cheap art material

Build a business case: developing custom apps

Papier-mache is no longer just for primary school art projects: eco-nuts in Suffolk have decided to start packaging wine in the stuff. You could soon be supping a fine Rioja poured from an oblong paper shell lined with a plastic bag, thanks to British start-up GreenBottle.

El Reg doubts this sort of thing will be appearing on haute cuisine restaurant tables anytime soon, but it could be in shops from early next year. Makers GreenBottle insist that ditching the glass makes no compromise on taste (of the wine, that is).

The rationale is eco-friendly of course. Though glass bottles are usually recycled, one of these paper bottles uses only 10 per cent of a wine bottle's carbon footprint. The cardboard can be recycled or composted and the plastic film inside can be recycled where "film recycling facilities exist".

GreenBottle also points out that since paper is lighter, the bottles are cheaper to transport. The upstart start-up has been selling paper milk bottles since January through Asda and several local shops.

And the company, headquartered in Woodbridge, Suffolk, is in talks with supermarkets and wine producers to make it available to the British public as early as next year.

Martin Myerscough told PA: "It would mean an end to those morning-after trips to the bottle bank. All you would need to do is rip out the plastic lining and put the paper outer-casing in the bin or on the compost heap." ®

Boost IT visibility and business value

More from The Register

next story
Thirteen Astonishing True Facts You Never Knew About SCREWS
Threaderick the Great! And YES, we asked the Arapaho
NSA man: 'Tell me about your Turkish connections'
Spooks ask Dabbsy to suggest a nice hotel with pool
Russia sends SEX-CRAZED GECKOS to SPAAAAACE!
In space... no one can hear you're green...
Indian techies-in-training face down MAN-EATING LEOPARD - and WIN
Big cat causes big trouble at Mumbai college
Too rich for an iPhone 6? How about a gold-plated Brikk?
Not lobbed at your head, silly – a bling phone
Yahoo! Japan! launches! service! for! the! dead!
If you're reading this email, I am no longer alive
Plucky Rockall podule man back on (proper) dry land
Bold, barmy Brit adventurer Nick Hancock escapes North Atlantic islet
Motorist 'thought car had caught fire' as Adele track came on stereo
'FIRE' caption on dashboard prompts dunderheaded hard shoulder halt
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.