Feeds

Pass the wine, dear. Yes, that papier-mache thing

Greenies hide booze in cheap art material

Combat fraud and increase customer satisfaction

Papier-mache is no longer just for primary school art projects: eco-nuts in Suffolk have decided to start packaging wine in the stuff. You could soon be supping a fine Rioja poured from an oblong paper shell lined with a plastic bag, thanks to British start-up GreenBottle.

El Reg doubts this sort of thing will be appearing on haute cuisine restaurant tables anytime soon, but it could be in shops from early next year. Makers GreenBottle insist that ditching the glass makes no compromise on taste (of the wine, that is).

The rationale is eco-friendly of course. Though glass bottles are usually recycled, one of these paper bottles uses only 10 per cent of a wine bottle's carbon footprint. The cardboard can be recycled or composted and the plastic film inside can be recycled where "film recycling facilities exist".

GreenBottle also points out that since paper is lighter, the bottles are cheaper to transport. The upstart start-up has been selling paper milk bottles since January through Asda and several local shops.

And the company, headquartered in Woodbridge, Suffolk, is in talks with supermarkets and wine producers to make it available to the British public as early as next year.

Martin Myerscough told PA: "It would mean an end to those morning-after trips to the bottle bank. All you would need to do is rip out the plastic lining and put the paper outer-casing in the bin or on the compost heap." ®

High performance access to file storage

More from The Register

next story
Spanish village called 'Kill the Jews' mulls rebranding exercise
Not exactly attractive to the Israeli tourist demographic
Oz bank in comedy Heartbleed blog FAIL
Bank: 'We are now safely patched.' Customers: 'You were using OpenSSL?'
Happy 40th Playmobil: Reg looks back at small, rude world of our favourite tiny toys
Little men straddle LOHAN, attend tiny G20 Summit... ah, sweet memories...
Forget the beach 'n' boardwalk, check out the Santa Cruz STEVE JOBS FOUNTAIN
Reg reader snaps shot of touching tribute to Apple icon
Lego is the TOOL OF SATAN, thunders Polish priest
New minifigs like Monster Fighters are turning kids to the dark side
Dark SITH LORD 'Darth Vader' joins battle to rule, er, Ukraine
Only I can 'make an empire out of a republic' intones presidential candidate
Chinese company counters pollution by importing fresh air
Citizens line up for bags of that sweet, sweet mountain air
Google asks April Fools: Want a job? Be our 'Pokemon Master'
Mountain View is prankin' like it's 1999...
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.