Feeds

Pass the wine, dear. Yes, that papier-mache thing

Greenies hide booze in cheap art material

Boost IT visibility and business value

Papier-mache is no longer just for primary school art projects: eco-nuts in Suffolk have decided to start packaging wine in the stuff. You could soon be supping a fine Rioja poured from an oblong paper shell lined with a plastic bag, thanks to British start-up GreenBottle.

El Reg doubts this sort of thing will be appearing on haute cuisine restaurant tables anytime soon, but it could be in shops from early next year. Makers GreenBottle insist that ditching the glass makes no compromise on taste (of the wine, that is).

The rationale is eco-friendly of course. Though glass bottles are usually recycled, one of these paper bottles uses only 10 per cent of a wine bottle's carbon footprint. The cardboard can be recycled or composted and the plastic film inside can be recycled where "film recycling facilities exist".

GreenBottle also points out that since paper is lighter, the bottles are cheaper to transport. The upstart start-up has been selling paper milk bottles since January through Asda and several local shops.

And the company, headquartered in Woodbridge, Suffolk, is in talks with supermarkets and wine producers to make it available to the British public as early as next year.

Martin Myerscough told PA: "It would mean an end to those morning-after trips to the bottle bank. All you would need to do is rip out the plastic lining and put the paper outer-casing in the bin or on the compost heap." ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
MEN WANTED to satisfy town full of yearning BRAZILIAN HOTNESS
'Prettier, better organised, more harmonious than if men were in charge'
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
prev story

Whitepapers

Gartner critical capabilities for enterprise endpoint backup
Learn why inSync received the highest overall rating from Druva and is the top choice for the mobile workforce.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.