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Google Atmosphere Google is adding round-the-clock telephone support for business subscribers of its Google Apps service, and is making a strong pitch for Microsoft’s cloud customers.

Speaking at the Google Atmosphere conference, Google Enterprise Vice President Amit Singh said that the company was already outperforming its 99.9 per cent uptime service level agreements for Google Apps, and last year hit 99.99 per cent – or less than 43 minutes of downtime over the year.

Google had also surveyed its existing customer base and found over 90 per cent satisfaction, and a similar renewal rate for business users, but the new support announcement would reassure more people about moving to the cloud. The 24/7 phone support will be open globally for all core issues with the applications.

“Thousands of people are turning off their Microsoft servers and moving to Google Apps," Singh enthused. “You will save money if you do so, no problem, but you can also get focused, and increase the speed of innovation in cloud.”

To date, he claimed, 40 million people are using the service, in four million companies, including 97 per cent of all the start-ups in Silicon Valley. The company was adding over 5,000 customers a day, and that rate was increasing, he claimed.

One firm that has just shifted to Google Apps is British clothing designer Burberry. The clothiers of the chav classes has moved 10,000 of its workers onto Google, and Mountain View will be announcing more big wins as they come in. ®

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