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Facebook ad helps Scot cops seize fake goods, drugs

Tip-offs rocket: Clicks easier than phonecalls

The Power of One Infographic

Cash, drugs and illegal goods have been seized in Scotland after coppers logged into Facebook to snare the crooks.

The plod bagged over £68,000 in cash, drugs valued at £21,000 and £13,000 of counterfeit goods during Operation Opulent, which followed a campaign that let people report via the web anyone thought to be making money from crime.

Another £6.5m worth of assets were "referred for seizure" in one of Lothian and Borders Police's largest crackdowns.

More than 280 police officers and staff were involved in the two days of action, with 25 addresses targeted and 44 people charged.

The 'Made from Crime?' campaign launched on 15 August was the first time that people could send the cops anonymous tip-offs via the Crimestoppers website.

The police used targeted Facebook advertising to link to the anonymous reporting site and those tips, combined with information gathered over the phone, boosted the number of reports.

MADE FROM CRIME CAMPAIGN POSTER (click to enlarge)

According to the police, in the first month since the launch, Crimestoppers reported a 17 per cent rise in all calls from the Lothian and Borders area.

"This campaign was deliberately designed to be ambitious and tenacious and target criminals who believed they could live lavish lifestyles from the proceeds of crime," detective superintendent David Gordon, head of Lothian and Borders Police’s Serious Organised Crime Unit, said in a statement.

"The response we had from local communities throughout the intelligence gathering phase was fantastic, and showed that they were not prepared to tolerate criminality in their area." ®

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