Feeds

Google flings Bing into search engine bin

Not! even! Yahoo! can! help! us! now! master!

The Essential Guide to IT Transformation

A worrying trend for Microsoft's search engine was revealed last Friday: Bing's market share remained flat over the last two months while Google clawed back web surfers.

According to ComScore, Bing is struggling to add users – despite Microsoft's expensive efforts to make the search engine a serious contender against the Chocolate Factory.

Bing's market share is still hovering around the 15 per cent mark in the US, the online metrics firm said.

Since Microsoft debuted Bing as its rebranded search engine in June 2009, its popularity has nearly doubled from 8.4 per cent then to 14.8 per cent today.

However, the software vendor's search engine has arguably plateaued out, while Google is steadily increasing its market share again.

The Larry Page-run company had an "explicit core search" audience in the United States of 65.6 per cent in October this year, compared with 65.3 per cent a month earlier.

And, more significantly, that figure means that Google may have seen a temporary blip in its search prowess online with the arrival of Bing, but its dominance is on the march again. Which is, of course, bad news for Microsoft.

In June, Redmond recorded annual online revenues of $2.52bn and an operating loss of $2.56bn. The company said at the time that its search pact with Yahoo! and increased traffic acquisition costs had attributed to Microsoft's online wing proving to be a loss-making venture for the firm.

Worse still, while Google is seeing a gentle resurgence, Yahoo! is on the slide.

The Purple Palace – bereft of a CEO – is continuing on the downward trajectory. Its share of search engine fans fell 0.3 per cent to 15.2 per cent in October compared with 15.5 per cent a month earlier, according to ComScore.

But it was Google – and not Microsoft – that was the beneficiary of Yahoo!'s market share slip. ®

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.