Feeds

Google buys brace of start-ups to out-Facebook Facebook

Slurping from the Chocolate Factory milkshake

Choosing a cloud hosting partner with confidence

Google may want to insist that it is not interested in building a social network, but that didn't stop the company from buying a pair of start-ups yesterday that just so happened to be covered in social goo.

Financial terms of both acquisitions were kept secret.

It bought one-year-old Katango, which describes itself as an outfit that develops "social algorithms that improve people's online social interaction".

Katango said it was "excited to join the Google+ team and carry on fulfilling that mission."

It will apply that tech to the Circles feature in Google+, the social network platform "extension" of Google's online estate.

On the same day, Apture, which started life in 2007, confirmed that it too had been gulped by the Mountain View Chocolate Factory.

"We've always believed that by transforming flat web pages into interactive multimedia experiences, we could enable readers to see, hear and truly experience the ideas on the page," it said in a statement on its website.

After enhancing more than a billion pages with our products, we think now is the best time to expand our efforts with another team just down the road that shares our vision of making the web better. :)

That's right – we've been acquired by Google and will be joining the Chrome team to continue driving innovation and creating a better user experience on the web.

The modern web is an amazing platform, so stay tuned for even more enhancements to your Chrome browsing experience.

Katango and Apture might assert that they have just been added to the smartest list in all of interwebdom, but these acquisitions demonstrate well that Google is continuing to panic about Facebook that other social network. ®

Intelligent flash storage arrays

More from The Register

next story
Bladerunner sequel might actually be good. Harrison Ford is in it
Go ahead, you're all clear, kid... Sorry, wrong film
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
Euro Parliament VOTES to BREAK UP GOOGLE. Er, OK then
It CANNA do it, captain.They DON'T have the POWER!
Forget Hillary, HP's ex CARLY FIORINA 'wants to be next US Prez'
Former CEO has political ambitions again, according to Washington DC sources
prev story

Whitepapers

Seattle children’s accelerates Citrix login times by 500% with cross-tier insight
Seattle Children’s is a leading research hospital with a large and growing Citrix XenDesktop deployment. See how they used ExtraHop to accelerate launch times.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Business security measures using SSL
Examines the major types of threats to information security that businesses face today and the techniques for mitigating those threats.