Feeds

Google buys brace of start-ups to out-Facebook Facebook

Slurping from the Chocolate Factory milkshake

The essential guide to IT transformation

Google may want to insist that it is not interested in building a social network, but that didn't stop the company from buying a pair of start-ups yesterday that just so happened to be covered in social goo.

Financial terms of both acquisitions were kept secret.

It bought one-year-old Katango, which describes itself as an outfit that develops "social algorithms that improve people's online social interaction".

Katango said it was "excited to join the Google+ team and carry on fulfilling that mission."

It will apply that tech to the Circles feature in Google+, the social network platform "extension" of Google's online estate.

On the same day, Apture, which started life in 2007, confirmed that it too had been gulped by the Mountain View Chocolate Factory.

"We've always believed that by transforming flat web pages into interactive multimedia experiences, we could enable readers to see, hear and truly experience the ideas on the page," it said in a statement on its website.

After enhancing more than a billion pages with our products, we think now is the best time to expand our efforts with another team just down the road that shares our vision of making the web better. :)

That's right – we've been acquired by Google and will be joining the Chrome team to continue driving innovation and creating a better user experience on the web.

The modern web is an amazing platform, so stay tuned for even more enhancements to your Chrome browsing experience.

Katango and Apture might assert that they have just been added to the smartest list in all of interwebdom, but these acquisitions demonstrate well that Google is continuing to panic about Facebook that other social network. ®

Boost IT visibility and business value

More from The Register

next story
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.