Feeds

Ultrabooks will rescue PC industry – beancounters

But only if prices fall below the $1,000 bracket

The Power of One Brief: Top reasons to choose HP BladeSystem

Ultrabooks will give stagnating notebook sales and the wider PC components industry a shot in the arm, but only when prices are chopped, beancounter IHS iSuppli has warned.

Low-cost laptops no longer whet the appetite of tablet iPad-hungry consumers, but PC makers didn't realise this until it was too late and a mountain of products stacked up in the channel.

“With media tablets having already reversed the expansion of the previously fast-growing netbook platform, PC makers now are keenly aware that the notebook must evolve to maintain market growth and relevance," said iSuppli principal analyst Matthew Wilkins.

The abacus-stroker says Ultrabooks will make up just two per cent of global notebook shipments this year but by 2015 will comprise 43 per cent of volumes.

The hefty $1,000 price tag is like a noose round the neck of the ultrabook, strangling sales in the year to date.

But Intel and its PC chums currently working on a batch of products to be released this Christmas – though Acer and Asus have both debuted – need to find a way to shave cash off the asking price.

"If an attractive price point can be achieved and the consumer deems this a must-have product, the entire semiconductor manufacturing supply chain could rapidly reorient itself to serve the fast-growing Ultrabook market," said the analyst.

“Ultrabooks require a comprehensive bill of materials, so companies focused on memory, logic and power management all would participate in the revitalisation of demand," it added. ®

Using blade systems to cut costs and sharpen efficiencies

More from The Register

next story
Report: American tech firms charge Britons a thumping nationality tax
Without representation, too. Time for a Boston (Lincs) Macbook Party?
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.