Feeds

Ultrabooks will rescue PC industry – beancounters

But only if prices fall below the $1,000 bracket

Internet Security Threat Report 2014

Ultrabooks will give stagnating notebook sales and the wider PC components industry a shot in the arm, but only when prices are chopped, beancounter IHS iSuppli has warned.

Low-cost laptops no longer whet the appetite of tablet iPad-hungry consumers, but PC makers didn't realise this until it was too late and a mountain of products stacked up in the channel.

“With media tablets having already reversed the expansion of the previously fast-growing netbook platform, PC makers now are keenly aware that the notebook must evolve to maintain market growth and relevance," said iSuppli principal analyst Matthew Wilkins.

The abacus-stroker says Ultrabooks will make up just two per cent of global notebook shipments this year but by 2015 will comprise 43 per cent of volumes.

The hefty $1,000 price tag is like a noose round the neck of the ultrabook, strangling sales in the year to date.

But Intel and its PC chums currently working on a batch of products to be released this Christmas – though Acer and Asus have both debuted – need to find a way to shave cash off the asking price.

"If an attractive price point can be achieved and the consumer deems this a must-have product, the entire semiconductor manufacturing supply chain could rapidly reorient itself to serve the fast-growing Ultrabook market," said the analyst.

“Ultrabooks require a comprehensive bill of materials, so companies focused on memory, logic and power management all would participate in the revitalisation of demand," it added. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Chipmaker FTDI bricking counterfeit kit
USB-serial imitators whacked by driver update
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.