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Only Samsung will challenge Apple's iPad in 2012

Single-figure market shares for the rest

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Apple's share of the tablet market may be heading downward, but it's still going to sell a shedload of fondleslabs next year.

Most market watchers would express such a description of the table business if asked, but an analyst at Canaccord Genuity, an investment bank, has added some numbers to the picture.

According to CG's Michael Walkley, Apple will take 57 per cent of the tablet market in 2012, well down on the 90-odd per cent it took in 2010.

Of course, the growth in unit shipments more than compensates the Mac maker for its share slippage. Some 102.3m tablets will ship in 2012, CG reckons, up from 18.1m in 2010 and 60.3m in 2011.

Shipments of iPads will account for 58.8m of those, with every other player battling each other for the remainder. The only other supplier with double-digit shipments, CG thinks, will be Samsung, shipping 10m tablets for a ten per cent share of the market.

CG has most players upping their shipments between 2012 and 2011, most notably the aforementioned Apple and Samsung, but also Amazon - 2m units in 2011, 5m in 2012 - and Nokia: no units this year, 3m in 2012.

Nokia is expected to jump on the Windows 8 bandwagon, as will a variety of PC makers, such as Dell, HP and Lenovo. Together this latter group will account for 4.5m units in 2012, some Android, most Windows 8.

Asus' share will dip a percentage point to four per cent, despite shipment growth. RIM's rising sales will not lift its share beyond two per cent in 2012 - its figure for 2011, CG estimates. Motorola won't increase its shipments year on year, leading to a decline in market share from two per cent to one. ®

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