Feeds

Apple trains store bosses to ignore deal with unions

Up the workers. Right up 'em

The essential guide to IT transformation

Apple has begun training its US store managers on how to deal with attempts by retail workers to organise themselves into unions.

According to a document seen by Cnet, the course will provide managers with "a practical understanding of how unions affect the workplace, how and why employees organize, and the legal do's and don'ts of dealing with unions".

All new managers will be required to take the course, and all managers will have to take the course biannually.

The initiation of the training sessions should be seen as Apple quaking in its boots at a Solidarnosc-type eruption amongst long-downtrodden and increasingly revolutionary working staff, ready to cast off their blue t-shirts, seize the levers of power and turn their Apple stores into workers' co-operatives bringing the joy of Mac to the lumpen proletariat. But it probably isn't.

What is seems to be reacting against is the Apple Retail Workers Union. The effort was sparked by San Francisco-based Apple store worker Cory Moll, who was particularly exercised over the way the chain treats its part-time workers. So far the workers' organisation has attracted 317 followers on Twitter and 817 likes on Facebook.

Of course that doesn't mean there aren't active cells operating throughout the Mac vendor's worldwide store network, waiting to grab their moment when Apple's peculiar brand of capitalism begins to crack under the weight of its own internal contradictions.

The organisation's website is as minimalist as you'd expect from people soaked in the Apple approach.

It bears the slogan "At Apple, our most important resource, our soul, is our people", along with the slightly more threatening and probably over-optimistic "Our time has come".

It may be that the union's time really has come, and Apple is looking to ensure its store managers take its workers' concerns on board. But we suspect it's more a case of Apple ensuring managers ignore the union in the approved, consistent manner. ®

5 things you didn’t know about cloud backup

More from The Register

next story
Microsoft exits climate denier lobby group
ALEC will have to do without Redmond, it seems
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
True fact: 1 in 4 Brits are now TERRORISTS
YouGov poll reveals terrible truth about the enemy within
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?