Feeds

IBM: record web sales by phones, tablets this month

iPhone, iPad owners keenest to buy

The essential guide to IT transformation

As many as 15 per cent of web purchases may be made using a mobile device this month - three times the percentage a year ago.

The key caveat is that these are numbers from the States, culled from traffic data taken by IBM from "500 leading US retailers". That said, we'd expect the UK to be not so very far behind, given the similar states of the two nations' economies and levels of mobile device ownership.

The 15 per cent is also a forecast - the last month of hard data IBM has is October, in which mobile traffic accounted for just under 11 per cent of visits to the aforementioned sites, and just under ten per cent of those sites' sales.

US mobile web sales data

Source: IBM Coremetrics

iDevices and Android lead the march. iPhone traffic accounted for just under four per cent of online shop visits, the iPad for over 3.5 per cent, and Android in all its forms - phone and tablet - for less than 3.5 per cent.

Adding those figures and comparing the tally with the total number of website visits to the sites IBM tracked shows that other mobile operating systems and devices barely registered.

US mobile web sales data

Source: IBM Coremetrics

Looking back a year, the iPhone accounted for under two per cent of store visits, Android 1.25 per cent and iPad just under one percentage point.

Overall mobile traffic to the selected retail sites was just over four per cent in October 2010.

This year, shoppers using an iPad will lead to more retail purchases more often per visit than other mobile devices, IBM forecast. This trend is based on October 2011 figures where iPad conversion rates reached 6.8 per cent as compared to the overall mobile device conversion rate of 3.6 per cent. ®

The essential guide to IT transformation

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
EE plonks 4G in UK Prime Minister's backyard
OK, his constituency. Brace yourself for EXTRA #selfies
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.