Feeds

IBM: record web sales by phones, tablets this month

iPhone, iPad owners keenest to buy

Intelligent flash storage arrays

As many as 15 per cent of web purchases may be made using a mobile device this month - three times the percentage a year ago.

The key caveat is that these are numbers from the States, culled from traffic data taken by IBM from "500 leading US retailers". That said, we'd expect the UK to be not so very far behind, given the similar states of the two nations' economies and levels of mobile device ownership.

The 15 per cent is also a forecast - the last month of hard data IBM has is October, in which mobile traffic accounted for just under 11 per cent of visits to the aforementioned sites, and just under ten per cent of those sites' sales.

US mobile web sales data

Source: IBM Coremetrics

iDevices and Android lead the march. iPhone traffic accounted for just under four per cent of online shop visits, the iPad for over 3.5 per cent, and Android in all its forms - phone and tablet - for less than 3.5 per cent.

Adding those figures and comparing the tally with the total number of website visits to the sites IBM tracked shows that other mobile operating systems and devices barely registered.

US mobile web sales data

Source: IBM Coremetrics

Looking back a year, the iPhone accounted for under two per cent of store visits, Android 1.25 per cent and iPad just under one percentage point.

Overall mobile traffic to the selected retail sites was just over four per cent in October 2010.

This year, shoppers using an iPad will lead to more retail purchases more often per visit than other mobile devices, IBM forecast. This trend is based on October 2011 figures where iPad conversion rates reached 6.8 per cent as compared to the overall mobile device conversion rate of 3.6 per cent. ®

Security for virtualized datacentres

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
Consumers agree to give up first-born child for free Wi-Fi – survey
This Herod network's ace – but crap reception in bullrushes
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Sea-Me-We 5 construction starts
New sub cable to go live 2016
New EU digi-commish struggles with concepts of net neutrality
Oettinger all about the infrastructure – but not big on substance
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
Surprise: if you work from home you need the Internet
Buffer-rage sends Aussies out to experience road rage
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.