Feeds

IBM: record web sales by phones, tablets this month

iPhone, iPad owners keenest to buy

3 Big data security analytics techniques

As many as 15 per cent of web purchases may be made using a mobile device this month - three times the percentage a year ago.

The key caveat is that these are numbers from the States, culled from traffic data taken by IBM from "500 leading US retailers". That said, we'd expect the UK to be not so very far behind, given the similar states of the two nations' economies and levels of mobile device ownership.

The 15 per cent is also a forecast - the last month of hard data IBM has is October, in which mobile traffic accounted for just under 11 per cent of visits to the aforementioned sites, and just under ten per cent of those sites' sales.

US mobile web sales data

Source: IBM Coremetrics

iDevices and Android lead the march. iPhone traffic accounted for just under four per cent of online shop visits, the iPad for over 3.5 per cent, and Android in all its forms - phone and tablet - for less than 3.5 per cent.

Adding those figures and comparing the tally with the total number of website visits to the sites IBM tracked shows that other mobile operating systems and devices barely registered.

US mobile web sales data

Source: IBM Coremetrics

Looking back a year, the iPhone accounted for under two per cent of store visits, Android 1.25 per cent and iPad just under one percentage point.

Overall mobile traffic to the selected retail sites was just over four per cent in October 2010.

This year, shoppers using an iPad will lead to more retail purchases more often per visit than other mobile devices, IBM forecast. This trend is based on October 2011 figures where iPad conversion rates reached 6.8 per cent as compared to the overall mobile device conversion rate of 3.6 per cent. ®

Top three mobile application threats

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.