Feeds

IBM: record web sales by phones, tablets this month

iPhone, iPad owners keenest to buy

Secure remote control for conventional and virtual desktops

As many as 15 per cent of web purchases may be made using a mobile device this month - three times the percentage a year ago.

The key caveat is that these are numbers from the States, culled from traffic data taken by IBM from "500 leading US retailers". That said, we'd expect the UK to be not so very far behind, given the similar states of the two nations' economies and levels of mobile device ownership.

The 15 per cent is also a forecast - the last month of hard data IBM has is October, in which mobile traffic accounted for just under 11 per cent of visits to the aforementioned sites, and just under ten per cent of those sites' sales.

US mobile web sales data

Source: IBM Coremetrics

iDevices and Android lead the march. iPhone traffic accounted for just under four per cent of online shop visits, the iPad for over 3.5 per cent, and Android in all its forms - phone and tablet - for less than 3.5 per cent.

Adding those figures and comparing the tally with the total number of website visits to the sites IBM tracked shows that other mobile operating systems and devices barely registered.

US mobile web sales data

Source: IBM Coremetrics

Looking back a year, the iPhone accounted for under two per cent of store visits, Android 1.25 per cent and iPad just under one percentage point.

Overall mobile traffic to the selected retail sites was just over four per cent in October 2010.

This year, shoppers using an iPad will lead to more retail purchases more often per visit than other mobile devices, IBM forecast. This trend is based on October 2011 figures where iPad conversion rates reached 6.8 per cent as compared to the overall mobile device conversion rate of 3.6 per cent. ®

Providing a secure and efficient Helpdesk

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.