Feeds

Google launches Google+ Pages for businesses

'Hangout' on Monday with Kermit and Ms. Piggy

Internet Security Threat Report 2014

Google has unveiled some enhancements to Google+ aimed at expanding that people-to-people social networking service to people-to-businesses and people-to-organizations.

"So far Google+ has focused on connecting people with other people," Google's engineering headman Vic Gundotra wrote in a blog post on Monday. "But we want to make sure you can build relationships with all the things you care about – from local businesses to global brands – so today we're rolling out Google+ Pages worldwide."

The premise behind Google+ Pages is that businesses are composed of people – no, not in the US Supreme Court's "corporations are people" sense, but in the sense that customers and businesses should be able to carry on conversations in the Google+ world.

"This means we can now hang out live with the local bike shop," Gundotra writes, "or discuss our wardrobe with a favorite clothing line, or follow a band on tour."

Of course, from the point of view of the business, such conversations can lead to better customer loyalty, the ability to pass on information about products and sales, and a way to get immediate feedback from committed customers.

Gundotra lists 20 pages set up by businesses and organizations which are available at rollout, including ones from FC Barcelona, Fox News, the X Games, and more.

Google provides information about Google+ Pages and how an organization or business can create a page on its support site.

In addition to Google+ Pages, Gundotra also announced a new feature of Google Search called Direct Connect that will, well, directly connect you to a Google+ Pages page.

To use this feature, you type a "+" before the name of the organization or business, and you'll be taken directly to that group's page, bypassing a search-results page. On that page, you'll also be given the opportunity to add that orgnization or business to add that group to a Google+ circle.

Well, now we know why Google recently banned the "+" symbol from its Boolean search options.

Direct Connect works with only a few pages at launch: +Pepsi, +Toyota, and – as you might have guessed – +Google. If you're interested in making your business or organization "plussable", you can check out the Google+ Direct Connect page in the company's support site.

Should you be interested in experiencing Google+ Pages in its infancy, you can join a live Google Hangout with Kermit the Frog and Ms. Piggy on the Muppets Google+ page at 4:30pm Pacific time on Monday. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Big Content outs piracy hotbeds: São Paulo, Beijing ... TORONTO?
MPAA calls Canadians a bunch of bootlegging movie thieves
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
Hungary's internet tax cannot be allowed to set a precedent, says EC
More protests planned against giga-tariff for Tuesday evening
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Verizon bankrolls tech news site, bans tech's biggest stories
No agenda here. Just don't ever mention Net neutrality or spying, ok?
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Website security in corporate America
Find out how you rank among other IT managers testing your website's vulnerabilities.