Feeds

Google launches Google+ Pages for businesses

'Hangout' on Monday with Kermit and Ms. Piggy

The Essential Guide to IT Transformation

Google has unveiled some enhancements to Google+ aimed at expanding that people-to-people social networking service to people-to-businesses and people-to-organizations.

"So far Google+ has focused on connecting people with other people," Google's engineering headman Vic Gundotra wrote in a blog post on Monday. "But we want to make sure you can build relationships with all the things you care about – from local businesses to global brands – so today we're rolling out Google+ Pages worldwide."

The premise behind Google+ Pages is that businesses are composed of people – no, not in the US Supreme Court's "corporations are people" sense, but in the sense that customers and businesses should be able to carry on conversations in the Google+ world.

"This means we can now hang out live with the local bike shop," Gundotra writes, "or discuss our wardrobe with a favorite clothing line, or follow a band on tour."

Of course, from the point of view of the business, such conversations can lead to better customer loyalty, the ability to pass on information about products and sales, and a way to get immediate feedback from committed customers.

Gundotra lists 20 pages set up by businesses and organizations which are available at rollout, including ones from FC Barcelona, Fox News, the X Games, and more.

Google provides information about Google+ Pages and how an organization or business can create a page on its support site.

In addition to Google+ Pages, Gundotra also announced a new feature of Google Search called Direct Connect that will, well, directly connect you to a Google+ Pages page.

To use this feature, you type a "+" before the name of the organization or business, and you'll be taken directly to that group's page, bypassing a search-results page. On that page, you'll also be given the opportunity to add that orgnization or business to add that group to a Google+ circle.

Well, now we know why Google recently banned the "+" symbol from its Boolean search options.

Direct Connect works with only a few pages at launch: +Pepsi, +Toyota, and – as you might have guessed – +Google. If you're interested in making your business or organization "plussable", you can check out the Google+ Direct Connect page in the company's support site.

Should you be interested in experiencing Google+ Pages in its infancy, you can join a live Google Hangout with Kermit the Frog and Ms. Piggy on the Muppets Google+ page at 4:30pm Pacific time on Monday. ®

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.