Feeds

Google launches Google+ Pages for businesses

'Hangout' on Monday with Kermit and Ms. Piggy

Choosing a cloud hosting partner with confidence

Google has unveiled some enhancements to Google+ aimed at expanding that people-to-people social networking service to people-to-businesses and people-to-organizations.

"So far Google+ has focused on connecting people with other people," Google's engineering headman Vic Gundotra wrote in a blog post on Monday. "But we want to make sure you can build relationships with all the things you care about – from local businesses to global brands – so today we're rolling out Google+ Pages worldwide."

The premise behind Google+ Pages is that businesses are composed of people – no, not in the US Supreme Court's "corporations are people" sense, but in the sense that customers and businesses should be able to carry on conversations in the Google+ world.

"This means we can now hang out live with the local bike shop," Gundotra writes, "or discuss our wardrobe with a favorite clothing line, or follow a band on tour."

Of course, from the point of view of the business, such conversations can lead to better customer loyalty, the ability to pass on information about products and sales, and a way to get immediate feedback from committed customers.

Gundotra lists 20 pages set up by businesses and organizations which are available at rollout, including ones from FC Barcelona, Fox News, the X Games, and more.

Google provides information about Google+ Pages and how an organization or business can create a page on its support site.

In addition to Google+ Pages, Gundotra also announced a new feature of Google Search called Direct Connect that will, well, directly connect you to a Google+ Pages page.

To use this feature, you type a "+" before the name of the organization or business, and you'll be taken directly to that group's page, bypassing a search-results page. On that page, you'll also be given the opportunity to add that orgnization or business to add that group to a Google+ circle.

Well, now we know why Google recently banned the "+" symbol from its Boolean search options.

Direct Connect works with only a few pages at launch: +Pepsi, +Toyota, and – as you might have guessed – +Google. If you're interested in making your business or organization "plussable", you can check out the Google+ Direct Connect page in the company's support site.

Should you be interested in experiencing Google+ Pages in its infancy, you can join a live Google Hangout with Kermit the Frog and Ms. Piggy on the Muppets Google+ page at 4:30pm Pacific time on Monday. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Spies, avert eyes! Tim Berners-Lee demands a UK digital bill of rights
Lobbies tetchy MPs 'to end indiscriminate online surveillance'
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.