Feeds

'Insatiable' Brits gobble Blu-Ray, deserve reward

Fox bigwig says HD discs will be key to cloud lockers

The Power of One Brief: Top reasons to choose HP BladeSystem

Britain's appetite for buying movies makes it a lively laboratory for Hollywood's marketing experiments. One of these is the "triple play" bundling of a Blu-Ray disc, regular DVD and digital file in the same package - a practice now standard here. Unfortunately, however, we won't be at the forefront of UltraViolet just yet, billed as the second generation of triple play.

20th Century Fox says Blu-Ray sales rose 49 per cent in Q3 over the previous quarter, and Vincent Marcais, Senior Vice President of International Marketing, Twentieth Century Fox Home Entertainment, says he expects Blu-Ray viewing to overtake DVD in 2013.

"The UK has the biggest per capita proportion of buyers in the world, the demand of British movie buyers is insatiable. Ninety per cent of UK consumers who are actively involved with video choose to buy. That's really striking, compared to US where people are renting."

As for UltraViolet, the cloud locker scheme devised by cross-industry consortium DECE, it would seem we'll have to wait for that too. But Marcais thinks we in the UK deserve a little something for our open-walletedness.

"Where you get a lot of people who buy content, I think we should reward that," he says. "The notion for consumers is safety - buy once and play everywhere."

"Personally, I'm convinced that Blu-Ray will be the gateway to the UltraViolet file, so if you buy a Blu-Ray disc that has an UltraViolet copy on it, you have the safety of an HD disc - but it's also in the locker for you on all your other devices. In the beginning that's going to be the environment." ®

Application security programs and practises

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.