Profiteers cash in on Steve Jobs' signature glasses
Saintly relics fly off store shelves
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In the latest example of the tsunami of adulation that has followed Steve Jobs' untimely death – and the latest reminder that there's a dollar to be made from every tragedy – the eyeglasses worn by the Apple cofounder on the cover of Walter Isaacson's biography are flying off store shelves.
As reported by The Wall Street Journal, Kowloon-based eyewear distributor Power Bloom turned its booth at a Hong Kong trade show into a shrine to the late Apple CEO.
The sacred object on display is a pair of rimless, platinum-framed glasses from the German eyewear manufacturer, Lunor, a photo of Jobs wearing them, and the legend: "Steve Jobs 1955-2011: We have lost an ultimate genius. What he has left us are his overwhelming ideas and his favorite glasses."
Well, not Jobs' own glasses, per se, but why quibble with such details?
A merchandising tribute at a Hong Kong tradeshow (source: Alex Frangos/Wall Street Journal
Lunor is also capitalizing on their connection to Jobs' eyewear, featuring tributes to him on both the company's home page and news page – although they do have the decency to add "Our deepest sympathy for his family and staff."
According to the WSJ, a Power Bloom marketing exec says that sales of the $450 glasses have "dramatically increased" since Jobs' death – hundreds of the pricey specs have been purchased "as a tribute to Mr. Jobs." ®
Bootnote
For further guidance on "What should I wear to look like Steve Jobs?", AmelieMRL has some advice on Tumblr – although The Reg does puzzle over her suggestions of Opaque Pantyhose by American Apparel and a Mirror Metallic Skinny Belt from Asos.
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COMMENTS
Oh dear god...
"p.s anyone want to guess if i own any gadgets beginig with i ?"
I'm guessing not, as all the iDevices I have include an in-built spell checker.
I'm just surprised you're bright enough to use the Internet.
We have lost an ultimate genius
Pass me the sick bag.
He was not a genius, he was a very good marketeer and that is all. Even his own biography states 'He was never much of an engineer. He didn't know how to code or programme a computer. That was Wozniak's job.'
He wasn't a designer either, that was Jonathon Ives role so can someone please explain why the word genius is being used so often to describe him?
Who much more of these "Steve Jobs" stories must we endure?
Steve Jobs did NOTHING! there, I said it. He did NOT invent the Ipod. He did NOT invent the IPhone, He did no invent the IPad. He did NOT even come up with the ideas for these pleasure items. Anyone that thinks he did this is an idiot. Period. Anything you say he did, do your research and you will find the truth. He simply saw the obvious, and pushed hard to make it happen. And even then, he wasn't alone.
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