Feeds

Pay-by-mobe app spells doom for impulse buyers

So many ways to instantly pay, so little money

Intelligent flash storage arrays

Simply Tap, the Dunstone-backed mobile payments system, is now live in the UK, allowing shoppers to buy a phone using their, er, phone in Carphone Warehouse stores.

Simply Tap was announced back in March and is now available for iOS and Android platforms. The service takes your credit card details and then uses them to pay for things when you enter the special code on the product label, though why that's easier than passing one's card to a shop assistant isn't clear – however it's a smartphone app so it must be cool.

Apparently you can use Simply Tap to "buy in seconds when you see something you like in-store", 'cos we all know how irritating it is having to interact with the shopkeeper in any way. You can also use it to buy stuff seen on posters or websites – by typing in the product code – so it's very like Amazon's mobile app in that way.

When it was unveiled, there was talk of using QR Codes, but those seem to have vanished and been replaced with alphanumeric strings one has to enter to identify the desired product. Once the product's code is tapped in, one just enters the three-digit security code from one's credit card and the goods are dispatched.

This is assuming those goods come from Carphone Warehouse, Best Buy Europe, Thorntons, Goldsmiths, thehut.com, Pretty Green or moreTvicar.com; if you're buying from their websites then for most of them you'll have to register with the site anyway, so there's no great advantage in using Simply Tap (and at a glance integration is still some way off).

So in person it's easier to hand over a card, while online one has to fill in forms either way, but it is possible to imagine seeing a Simply Tap code on a poster and deciding to make a purchase. In that instance it would probably be the quickest way to buy, so if you think that's something you're likely to do then the app is in the usual stores and comes with £10 cash back the first time it's used. See below for a video about the service. ®

Simply Tap & Buy from Simply Tap on Vimeo.

Choosing a cloud hosting partner with confidence

More from The Register

next story
Preview redux: Microsoft ships new Windows 10 build with 7,000 changes
Latest bleeding-edge bits borrow Action Center from Windows Phone
Google opens Inbox – email for people too thick to handle email
Print this article out and give it to someone tech-y if you get stuck
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
UNIX greybeards threaten Debian fork over systemd plan
'Veteran Unix Admins' fear desktop emphasis is betraying open source
Google+ goes TITSUP. But WHO knew? How long? Anyone ... Hello ...
Wobbly Gmail, Contacts, Calendar on the other hand ...
DEATH by PowerPoint: Microsoft warns of 0-day attack hidden in slides
Might put out patch in update, might chuck it out sooner
Redmond top man Satya Nadella: 'Microsoft LOVES Linux'
Open-source 'love' fairly runneth over at cloud event
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.