Feeds

Google gets fresh with search algorithm tweak

Results come quicker for breaking news

The Essential Guide to IT Transformation

Google has tweaked its search algorithm to give more up-to-the-minute results for searches, improving the likelihood of more recent news and reviews.

The changes are an extension of last year’s integration of Google’s Caffeine technology, which has been designed to bring more recent results for specific types of searches. The changes announced on Thursday will improve this further, making news searches and details of events more current, Google says.

“Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness,” blogged Google Fellow Amit Singhal.

For breaking news stories, the search engine will now weigh more heavily the most recent coverage in its results, not just those sites that are the most linked to. For regular events such as annual conferences, the algorithm will display information on the most current event, rather than on those that have now passed.

For more general searches, the results now generated will include more up-to-the-minute information, he wrote. For example, reviews would take the most recent device specifications rather than the most common ones.

Google is facing an increasing threat from Microsoft’s Bing search engine, which is close to providing a third of all internet searches, either directly or via partners such as Yahoo. Google is hoping these latest changes will give it a bit of an edge on Redmond.

That’s not to say however that the Mountain View team isn’t above fooling around a bit. For the latest prank, visit Google's home page with an HTML5-ready browser and search for “do a barrel roll.” ®

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.