Feeds

Yahoo! apps! showcase! makes! social! media! moves!

Provided you own an iPad, that is

5 things you didn’t know about cloud backup

Yahoo!’s annual Project Runway new-product event has seen the introduction of several skinny bits of software and one plus-size model: Livestand – an iPad app designed to present you with content based on your personal whims.

Livestand uses HTML5, CSS3, and JavaScript to build a news reader, in part generated from Yahoo’s own data, but also from around 100 other media sources. It’s based around the company’s C.O.R.E. (content optimization relevance engine) technology, aimed to distribute content across multiple devices wirelessly.

Users can tag articles within Livestand to get more of the same, and there’s a personalization service dubbed Yahoo! Today, which will cover push items such as stocks, weather, and TV listings. A version of the application for Android is in the works, Yahoo! tells The Register, and is due out in the first half of 2012.

All this comes at a price however. Yahoo! is looking to pay for it by offering advertisers a “first-of-its-kind immersive, interactive, and adaptable digital ad that uses video to increase engagement and take full advantage of the tactile and motion-sensing capabilities of tablets.” Presumably this means that you’ll be looking at a lot of footage of the Prius v, since Toyota has signed up for an ad campaign around the launch, and Yahoo! will also be keen to get its Interclick investment working on the platform.

For those that want even more personalization, the new IntoNow iTunes app promises to monitor what you are watching on TV, be it in real time or recorded shows. It’ll then display relevant content – the thinking being that since tablets are often used by TV viewers, Yahoo! can push what it estimates is relevant content their way. Yahoo Mail also has an iPad app to integrate its email into all this.

"Tablets are profoundly changing how we interact with media and Livestand captures that shift in a deeply personal and imaginative new experience," said Blake Irving, chief product officer at Yahoo! in a statement. "No one does personalization better than Yahoo!. The technology behind Livestand, combined with its stunning design and fantastic variety of content, redefines what digital media can be."

The only Android app on view at Project Runway is a Yahoo! Weather application that adds in local Flickr content. The iPad may have a crushing market share at the moment, but El Reg wishes Yahoo! had been a little more subtle about that fact.

Yahoo! also has the social bug, and showed off a set of tools that allow people to share and discuss the latest buzz. These include the sinister-sounding Social Sentiment Slider, which shows what brands are being discussed by which groups of people. Looking ahead, this should be integrated into Livestand fairly shortly. ®

5 things you didn’t know about cloud backup

More from The Register

next story
BBC: We're going to slip CODING into kids' TV
Pureed-carrot-in-ice cream C++ surprise
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Twitter: La la la, we have not heard of any NUDE JLaw, Upton SELFIES
If there are any on our site it is not our fault as we are not a PUBLISHER
Facebook, Google and Instagram 'worse than drugs' says Miley Cyrus
Italian boffins agree with popette's theory that haters are the real wrecking balls
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?