Feeds

Yahoo! beds! down! with! cookie! sniffing! Interclick!

Smell my cheese, er, money

Protecting users from Firesheep and other Sidejacking attacks with SSL

Yahoo! is buying advertising network Interclick, which is best known in these pages, at least, for winning a lawsuit brought against its cookie respawning and history sniffing techniques.

The Purple Palace, which is bereft of a CEO and still struggling to find revenue from its display ads business in the US, said in a statement that it had signed a "definitive agreement" to buy Interclick.

Yahoo!, which these days grandly casts itself as "the premier digital media company", said it would commence an all-cash tender offer for all outstanding shares of common stock at $9 per share.

The buyout will cost around $270m with the deal expected to close in early 2012, said the firm.

Of course, Yahoo! has been resisting the urge to be sold to any number of bidders over the last few months since erstwhile chief Carol Bartz was given her marching orders.

Yahoo! unashamedly describes Interclick as an outfit that offers technology that enables it to "dramatically improve data targeted solutions and optimised returns for advertisers across a variety of pooled premium supply sources".

And there's more: "Interclick has built the industry's leading data valuation platform optimised to work with large data volumes across multiple providers and marketplaces.

"With Interclick, Yahoo! will acquire unique data targeting capabilities, optimisation technologies and new premium supply, as well as a team experienced in selling audiences across disparate sources of pooled supply."

That's right folks, data mining has just been gifted an exclamation mark. ®

Website security in corporate America

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Israeli spies rebel over mass-snooping on innocent Palestinians
'Disciplinary treatment will be sharp and clear' vow spy-chiefs
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.