Feeds

Yahoo! beds! down! with! cookie! sniffing! Interclick!

Smell my cheese, er, money

Secure remote control for conventional and virtual desktops

Yahoo! is buying advertising network Interclick, which is best known in these pages, at least, for winning a lawsuit brought against its cookie respawning and history sniffing techniques.

The Purple Palace, which is bereft of a CEO and still struggling to find revenue from its display ads business in the US, said in a statement that it had signed a "definitive agreement" to buy Interclick.

Yahoo!, which these days grandly casts itself as "the premier digital media company", said it would commence an all-cash tender offer for all outstanding shares of common stock at $9 per share.

The buyout will cost around $270m with the deal expected to close in early 2012, said the firm.

Of course, Yahoo! has been resisting the urge to be sold to any number of bidders over the last few months since erstwhile chief Carol Bartz was given her marching orders.

Yahoo! unashamedly describes Interclick as an outfit that offers technology that enables it to "dramatically improve data targeted solutions and optimised returns for advertisers across a variety of pooled premium supply sources".

And there's more: "Interclick has built the industry's leading data valuation platform optimised to work with large data volumes across multiple providers and marketplaces.

"With Interclick, Yahoo! will acquire unique data targeting capabilities, optimisation technologies and new premium supply, as well as a team experienced in selling audiences across disparate sources of pooled supply."

That's right folks, data mining has just been gifted an exclamation mark. ®

Website security in corporate America

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Bono: Apple will sort out monetising music where the labels failed
Remastered so hard it would be difficult or impossible to master it again
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.