Feeds

Yahoo! beds! down! with! cookie! sniffing! Interclick!

Smell my cheese, er, money

The essential guide to IT transformation

Yahoo! is buying advertising network Interclick, which is best known in these pages, at least, for winning a lawsuit brought against its cookie respawning and history sniffing techniques.

The Purple Palace, which is bereft of a CEO and still struggling to find revenue from its display ads business in the US, said in a statement that it had signed a "definitive agreement" to buy Interclick.

Yahoo!, which these days grandly casts itself as "the premier digital media company", said it would commence an all-cash tender offer for all outstanding shares of common stock at $9 per share.

The buyout will cost around $270m with the deal expected to close in early 2012, said the firm.

Of course, Yahoo! has been resisting the urge to be sold to any number of bidders over the last few months since erstwhile chief Carol Bartz was given her marching orders.

Yahoo! unashamedly describes Interclick as an outfit that offers technology that enables it to "dramatically improve data targeted solutions and optimised returns for advertisers across a variety of pooled premium supply sources".

And there's more: "Interclick has built the industry's leading data valuation platform optimised to work with large data volumes across multiple providers and marketplaces.

"With Interclick, Yahoo! will acquire unique data targeting capabilities, optimisation technologies and new premium supply, as well as a team experienced in selling audiences across disparate sources of pooled supply."

That's right folks, data mining has just been gifted an exclamation mark. ®

5 things you didn’t know about cloud backup

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.