Agentless Backup is Not a Myth

Yahoo! is buying advertising network Interclick, which is best known in these pages, at least, for winning a lawsuit brought against its cookie respawning and history sniffing techniques.

The Purple Palace, which is bereft of a CEO and still struggling to find revenue from its display ads business in the US, said in a statement that it had signed a "definitive agreement" to buy Interclick.

The buyout will cost around $270m with the deal expected to close in early 2012, said the firm.

Of course, Yahoo! has been resisting the urge to be sold to any number of bidders over the last few months since erstwhile chief Carol Bartz was given her marching orders.

Yahoo! unashamedly describes Interclick as an outfit that offers technology that enables it to "dramatically improve data targeted solutions and optimised returns for advertisers across a variety of pooled premium supply sources".

And there's more: "Interclick has built the industry's leading data valuation platform optimised to work with large data volumes across multiple providers and marketplaces.

"With Interclick, Yahoo! will acquire unique data targeting capabilities, optimisation technologies and new premium supply, as well as a team experienced in selling audiences across disparate sources of pooled supply."

That's right folks, data mining has just been gifted an exclamation mark. ®

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