Feeds

Yahoo! beds! down! with! cookie! sniffing! Interclick!

Smell my cheese, er, money

Reducing security risks from open source software

Yahoo! is buying advertising network Interclick, which is best known in these pages, at least, for winning a lawsuit brought against its cookie respawning and history sniffing techniques.

The Purple Palace, which is bereft of a CEO and still struggling to find revenue from its display ads business in the US, said in a statement that it had signed a "definitive agreement" to buy Interclick.

Yahoo!, which these days grandly casts itself as "the premier digital media company", said it would commence an all-cash tender offer for all outstanding shares of common stock at $9 per share.

The buyout will cost around $270m with the deal expected to close in early 2012, said the firm.

Of course, Yahoo! has been resisting the urge to be sold to any number of bidders over the last few months since erstwhile chief Carol Bartz was given her marching orders.

Yahoo! unashamedly describes Interclick as an outfit that offers technology that enables it to "dramatically improve data targeted solutions and optimised returns for advertisers across a variety of pooled premium supply sources".

And there's more: "Interclick has built the industry's leading data valuation platform optimised to work with large data volumes across multiple providers and marketplaces.

"With Interclick, Yahoo! will acquire unique data targeting capabilities, optimisation technologies and new premium supply, as well as a team experienced in selling audiences across disparate sources of pooled supply."

That's right folks, data mining has just been gifted an exclamation mark. ®

Eight steps to building an HP BladeSystem

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.