Feeds

Adobe buys Auditude

Acquisition strategy increasingly Googlesque

Secure remote control for conventional and virtual desktops

Adobe continues to spend up expanding its advertising business with the acquisition of Auditude, an online video ad management platform.

Terms of the deal were not disclosed but speculation suggests the transaction was worth around $US100 million.

Palo Alto based Auditude has raised nearly $US40 million in the past four years, and recently scored a significant deal with Major League Baseball Advanced Media, to build a rich media ad serving platform for inserting live ads. Auditude begun life as a video fingerprinting technology company, but moved into video ad serving.

“Auditude’s advertising server platform meshes neatly with Adobe’s video technology. The combination of Adobe Flash Media Server, Adobe Pass and Auditude creates the most comprehensive solution for the world’s leading content publishers, broadcasters and brand to encode video once, securely deliver their content across platforms on-demand and efficiently monetize it,” Adobe said in a statement.

Adobe plans to integrate Auditude with the Adobe Digital Marketing Suite.

The acquisition follows Adobe’s purchase in early October of Nitobi, creators of the open source PhoneGap project that lets users build cross-platform mobile apps using HTML technologies.

Two years ago Adobe forked out online analytics firm Omniture for $US1.8 billion. ®

Website security in corporate America

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Bono: Apple will sort out monetising music where the labels failed
Remastered so hard it would be difficult or impossible to master it again
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.