Strangely, the Bluetooth Watch failed to save them
Unfortunately by the mid-noughties the smartphone market hadn't taken off in the way the industry had hoped it would, and as a result, the operators became more conservative and reasserted their control. The handset manufacturers didn't have the market clout to insist on bundled data plans. Vendors such as Sony Ericsson no longer took risks, so phones that had "smart" capabilities such as running third-party applications simply began to resemble larger and clumsier versions of voice-centric phones. The market was ripe for a new entrant that made data services nice to use, and voice an afterthought.
Sony Ericsson's futuristic P800i, from 2002
Following the success of the iPhone, Sony Ericsson was scrambling around for a platform on which to base its great designs and consumer brands. Having dallied with Windows Mobile, it eventually arrived at Android, but Samsung and HTC were moving faster and with more resources. It remains to be seen whether those investments in Android UI were ultimately worthwhile. Sony Ericsson found itself trying to put out fires: launching and then abandoning a low-cost initiative for emerging markets, and seeing its midrange wiped out by the rush for smartphones.
Anyone remember the Sony Ericsson bluetooth watch? Thought not.
What's interesting is how those assets turned out to be assets they couldn't really use. There's no point being the world's largest infrastructure player when you can't leverage that inside knowledge. And while SE tried to innovate with music services, you rarely felt that these had been put together with the help of privileged insiders at a large Hollywood company, as they were.
Cybershot and Walkman developed into recognised phone brands, but the best-known brand, PlayStation, was withheld from the JV until it was too late: a "PlayStation certified handset" was only announced this year. And arguably, the branded phones rarely lived up to the lustre of their grown-up reputations. SE didn't really do much to enhance its platform, which in 2009 looked very much like it did in 2003.
Sony Ericsson hasn't been alone in suffering: Siemens couldn't stay the course, while Motorola and Nokia went into free fall too. But is there a reason why Sony might now succeed, while Sharp and Panasonic (Matsushita) - two giants who retreated to the Japanese domestic market - couldn't? If there is, you'll have to tell me what it is.
Otherwise, the venture's most valuable legacy today looks like an IP portfolio. ®
Farewell then, Sony Ericsson
Ever considered that it might be you and not the phones that's the problem ?
Yes, but Sony rootkitted my pc because I bought one of their CDs, not because I copied one. I never did that. All I did was play the damn thing, which is what I bought it for.
Last thing I ever bought from them.
"Sony put the XCP DRM on the CD's because people pirated their CD's
Sony removed OtherOS because hackers were using it to hack open the system."
Of course, the rootkit only targeted pirates didn't it ? Oh, and look, I've never pirated a PS3 game so my PS3 still has the Other OS option. Sony gave us flowery meadows and rainbow skies, and rivers made of chocolate, where the children danced and laughed and played with gumdrop smiles.
Yeah, Sony keep trying to sell me things and I keep checking the blacklist and there they still are. Sod them, there are other manufacturers.
So How'd that work out then?
XCP? assume no one pirates sony artists any more?, removing other OS forced users who buy newer hardware, or where stupid enought to update it, to hack it to run anything other than official OS, The encryption key debacle? is this the one you meant? 46 DC EA D3 17 FE 45 D8 09 23 EB 97 E4 95 64 10 D4 CD B2 C2.
Public relations never Sony's strong points, suprised no hackers took umbrage at there behaviour...oh wait!