Feeds
90%
Sony KDL-40HX723 3D LED backlit LCD TV

Sony KDL-40HX723 40in LED 3D TV

A better class of Bravia

  • alert
  • submit to reddit

SANS - Survey on application security programs

Review The KDL-40HX723 is a feature-heavy 40in Freeview HD TV from the posh end of Sony’s 2011 catalogue. While it sells for a tad more than a looky-likey from the brand’s bread and butter EX range, the premium is worth paying if you want to see what Sony’s picture boffins are really capable of.

Sony KDL-40HX723 3D LED backlit LCD TV

Quality viewing: Sony's Bravia KDL-40HX723

A quick rummage around the menus unearths a science lab’s worth of image control: Advanced Contrast Enhancer, Black Corrector, Edge Enhancer and Variable Gamma? They’re all here, professor. 
You can also engage a Clear White setting which gives the set an authentic Akihabara blue-ish white balance, which I rather like.

All of which may seem to imply that this screen is a challenge to set up. In truth, the Standard picture preset is so well judged you’ll probably not feel any screaming need to fiddle with its settings for quite some time.

Sony KDL-40HX723 3D LED backlit LCD TV

A functional rather than flashy remote

Colour fidelity in particular is excellent. Reds have a rosy accuracy that sets this TV apart from more orangey rivals. Similarly, blacks are deep and smooth – and there’s more than enough tools to extract copious levels of shadow detail from the darkness.

Motion picture resolution is equally impressive. The highest iteration of Sony’s proprietary Motionflow technology, dubbed XR 400, combines frame interpolation with backlight blinking for blur-free pictures. It comes in four strengths: Standard, Smooth, Clear and Clear Plus. All make a positive contribution to moving picture clarity.

Sony KDL-40HX723 3D LED backlit LCD TV

Menu options

You can elect to turn Motionflow off, but you’ll notice a significant softening of the image when you do.

 The most aggressive Motionflow mode, Clear Plus, reinstates a full 1080 lines of moving detail; unfortunately the process steals a significant amount of brightness from the screen, which makes it largely unusable.

SANS - Survey on application security programs

Next page: Motion carried

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
True optical zoom coming to HTC smartphone cameras
Time to ditch that heavy DSLR? Maybe in a year, year and a half
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Leaked photos may indicate slimmer next-generation iPad
Will iPad Air evolve into iPad Helium?
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.