Feeds
90%
Sony KDL-40HX723 3D LED backlit LCD TV

Sony KDL-40HX723 40in LED 3D TV

A better class of Bravia

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

Review The KDL-40HX723 is a feature-heavy 40in Freeview HD TV from the posh end of Sony’s 2011 catalogue. While it sells for a tad more than a looky-likey from the brand’s bread and butter EX range, the premium is worth paying if you want to see what Sony’s picture boffins are really capable of.

Sony KDL-40HX723 3D LED backlit LCD TV

Quality viewing: Sony's Bravia KDL-40HX723

A quick rummage around the menus unearths a science lab’s worth of image control: Advanced Contrast Enhancer, Black Corrector, Edge Enhancer and Variable Gamma? They’re all here, professor. 
You can also engage a Clear White setting which gives the set an authentic Akihabara blue-ish white balance, which I rather like.

All of which may seem to imply that this screen is a challenge to set up. In truth, the Standard picture preset is so well judged you’ll probably not feel any screaming need to fiddle with its settings for quite some time.

Sony KDL-40HX723 3D LED backlit LCD TV

A functional rather than flashy remote

Colour fidelity in particular is excellent. Reds have a rosy accuracy that sets this TV apart from more orangey rivals. Similarly, blacks are deep and smooth – and there’s more than enough tools to extract copious levels of shadow detail from the darkness.

Motion picture resolution is equally impressive. The highest iteration of Sony’s proprietary Motionflow technology, dubbed XR 400, combines frame interpolation with backlight blinking for blur-free pictures. It comes in four strengths: Standard, Smooth, Clear and Clear Plus. All make a positive contribution to moving picture clarity.

Sony KDL-40HX723 3D LED backlit LCD TV

Menu options

You can elect to turn Motionflow off, but you’ll notice a significant softening of the image when you do.

 The most aggressive Motionflow mode, Clear Plus, reinstates a full 1080 lines of moving detail; unfortunately the process steals a significant amount of brightness from the screen, which makes it largely unusable.

Choosing a cloud hosting partner with confidence

Next page: Motion carried

More from The Register

next story
4K-ing excellent TV is on its way ... in its own sweet time, natch
For decades Hollywood actually binned its 4K files. Doh!
Oi, Tim Cook. Apple Watch. I DARE you to tell me, IN PERSON, that it's secure
State attorney demands Apple CEO bows the knee to him
Apple's big bang: iPhone 6, ANOTHER iPhone 6 Plus and WATCH OUT
Let's >sigh< see what Cupertino has been up to for the past year
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Get your Indian Landfill Android One handsets - they're only SIXTY QUID
Cheap and deafening mobes for the subcontinental masses
Apple's SNEAKY plan: COPY ANDROID. Hello iPhone 6, Watch
Sizes, prices and all – but not for the wrist-o-puter
A SCORCHIO fatboy SSD: Samsung SSD850 PRO 3D V-NAND
4Gb/s speeds on a consumer drive, anyone?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.