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Porsche finds top gear with BlackBerry design

Custom RIM job

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RIM gave BlackBerry a lap of honour this week, announcing the speedy arrival of a smartphone crafted collaboratively with Porsche Design.

The BlackBerry P'9981, officially unveiled in Dubai today, rocks up looking rather edgy, with a brushed stainless steel casing and leather back panel.

Porsche Design BlackBerry P'9981

The P'9981 resembles a luxury version of the BlackBerry Bold 9900 and runs BlackBerry 7 OS on a 1.2GHz processor and 768MB of Ram. There's also a 5Mp camera, NFC capabilities and 8GB of internal storage which, as usual, can be expanded with Micro SD cards.

The P'9981 sports tweaks to its software, including a custom Porsche font and redesigned icons. Va va voom.

Porsche Design BlackBerry P'9981

The Porsche Design BlackBerry P'9981 will be available in limited quantities before the end of 2011, RIM said, with prices expected to hit quadruple figures.

Not one for the shallow pocketed then, although those with the keys to a 911 are unlikely to bat an eyelid. ®

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would look nice...

...except for the hideous giant PORSCHE DESIGN logo.

which is the same mistake that every single one of these 'high end' 'luxury' phones has made - they all slapped whatever 'luxury' brand they were cross-promoting with all over the case in hideous, large letters.

Compare: if you buy an Armani suit for five grand, does it have ARMANI written in block capitals across the lapel? No it bloody well doesn't. Why do they think it's a good idea on a phone?

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Odd....

I thought a "Porsche Design" would just be exactly the same shape as last years, but with a very minor tweak.

Repeat for 60 years.

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For people that need to type something more than inane facebook and twitter updates a real keyboard is the only way to go. I can touch type on a blackberry with very few mistakes and very good speed. Touchscreens have their advantages but typing efficiency is definitely not one of them. I have many touchscreen phones and none come close to real keyboards.

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