Feeds

Price-slashing fails to ignite PlayBook sales

Channel says fondleslab fever bypassing RIM

The Essential Guide to IT Transformation

RIM's little-loved fondleslab is failing to get the tills ringing, even after significant price cuts, channel partners have claimed.

BlackBerry PlayBook prices were cut by $200 in the US last month as retailers cried out for something extra to help shift mountain mounting stock levels estimated at some half a million units across the world.

Last week, retailers PC World and Currys lopped £150 off the price of the 16GB and 32GB models, and other partners including Carphone Warehouse, Phone4U, Best Buy along with business resellers Insight, Vodafone and Orange all had access to the same rebate deal.

But sources reckon that while the discounts have given ensuing sales a slight uplift, adoption remains disappointing.

This is hardly the reaction troubled RIM would have hoped for following HP's fire sales of TouchPads after it killed off the product line and reduced prices for an entry level SKU to £89.

The main sticking point is the lack of features – unless tethered to a BlackBerry: there's no contact database, native email, chat app or 3G connectivity.

But the recent high-profile three-day debacle in which BlackBerry email services were up and down has not warmed customers to the PlayBook, added sources.

"The timing of BlackBerry [mail] going down over three days [means that] people have lost confidence," said a source.

RIM last month dismissed industry talk that it is set to jettison the PlayBook as "pure fiction" but it has yet to turn its fondleslab into a real killer product. ®

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
YES, iPhones ARE getting slower with each new release of iOS
Old hardware doesn't get any faster with new software
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.