Feeds

Price-slashing fails to ignite PlayBook sales

Channel says fondleslab fever bypassing RIM

Secure remote control for conventional and virtual desktops

RIM's little-loved fondleslab is failing to get the tills ringing, even after significant price cuts, channel partners have claimed.

BlackBerry PlayBook prices were cut by $200 in the US last month as retailers cried out for something extra to help shift mountain mounting stock levels estimated at some half a million units across the world.

Last week, retailers PC World and Currys lopped £150 off the price of the 16GB and 32GB models, and other partners including Carphone Warehouse, Phone4U, Best Buy along with business resellers Insight, Vodafone and Orange all had access to the same rebate deal.

But sources reckon that while the discounts have given ensuing sales a slight uplift, adoption remains disappointing.

This is hardly the reaction troubled RIM would have hoped for following HP's fire sales of TouchPads after it killed off the product line and reduced prices for an entry level SKU to £89.

The main sticking point is the lack of features – unless tethered to a BlackBerry: there's no contact database, native email, chat app or 3G connectivity.

But the recent high-profile three-day debacle in which BlackBerry email services were up and down has not warmed customers to the PlayBook, added sources.

"The timing of BlackBerry [mail] going down over three days [means that] people have lost confidence," said a source.

RIM last month dismissed industry talk that it is set to jettison the PlayBook as "pure fiction" but it has yet to turn its fondleslab into a real killer product. ®

Beginner's guide to SSL certificates

More from The Register

next story
Official: European members prefer to fondle Apple iPads
Only 7 of 50 parliamentarians plump for Samsung Galaxy S
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Space Commanders rebel as Elite:Dangerous kills offline mode
Frontier cops an epic kicking in its own forums ahead of December revival
Intel's LAME DUCK mobile chips gobbled by CASH COW
Chipzilla won't have money-losing mobe unit to kick about anymore
First in line to order a Nexus 6? AT&T has a BRICK for you
Black Screen of Death plagues early Google-mobe batch
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.