Feeds

Google indoor Streetview images go live

Merchants waggle their tools at innocent Googlers

Internet Security Threat Report 2014

Google's cameras on sticks will be peering inside buildings starting from now as they start to incorporate the inside of shops and commercial properties onto Google Streetview.

Business Photos by Google are accepting applications from shops and businesses from today. Restaurants, gyms and shops from around the world can apply to have a Google-approved photographer come over and take some snaps. Stills of the photos will end up on the shop's Place page, and special 360° panorama shots will be loaded into Streetview. Then browsers roaming the virtual streets of a city will be able to pop inside a premises, and take a look at the merchandise.

Inside of a shop on Google Business Photos, credit Google

The Google snapping service will be first available in certain US cities, London, Paris, and cities in Australia and New Zealand. Berlin is a notable exception, but then of course the Germans don't have a good record with Google cameras. Google want applications from all over the world however because they want to roll the service out to locations where there is high demand for it.

The advantages for shops are clear: it's a bit of extra advertising and a chance to draw people into your meatspace store. For places like gyms it could be a good way to show off their... equipment.

And Google has even thought about what to do if you decide to redecorate. You can ask the photographer to come back and take another 360° Streetview shot if you've had a major renovation.

The advantage for Google? Well it gives them a bit more coverage of the world than they previously had. Only a matter of time before Sergey is live-streaming video from your bathroom. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Preview redux: Microsoft ships new Windows 10 build with 7,000 changes
Latest bleeding-edge bits borrow Action Center from Windows Phone
Google opens Inbox – email for people too thick to handle email
Print this article out and give it to someone tech-y if you get stuck
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
FTDI yanks chip-bricking driver from Windows Update, vows to fight on
Next driver to battle fake chips with 'non-invasive' methods
UNIX greybeards threaten Debian fork over systemd plan
'Veteran Unix Admins' fear desktop emphasis is betraying open source
Entity Framework goes 'code first' as Microsoft pulls visual design tool
Visual Studio database diagramming's out the window
Google+ goes TITSUP. But WHO knew? How long? Anyone ... Hello ...
Wobbly Gmail, Contacts, Calendar on the other hand ...
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.