Feeds

Google+ opens up to enterprises and apps

Catching up to Facebook, feature by feature

Combat fraud and increase customer satisfaction

As promised at last week’s Web 2.0 Summit, Google has opened its social networking site to enterprises, via integration with Google Apps.

The move will see hundreds of companies pouring onto the social network and setting up business pages. Over the next few days customers of Google Apps for Business or free customers will get access to Google+. Mountain View is also opening up the service to universities that use Apps for Education – from the prestigious Notre Dame to Loughborough University in the UK.

“For those of you who’ve already started using Google+ with a personal Google Account and would prefer to use your Google Apps account, we’re building a migration tool to help you move over,” blogged Google Product Manager Ronald Ho. “With this tool, you won’t have to rebuild your circles, and people who’ve already added you to their circles will automatically be connected to your new profile.”

The tools would be rolled out over the next few weeks. Ho acknowledged that the company had hoped to have these features available sooner, but that they had proved more difficult to integrate than had first been thought. Part of the problem has been the rapid growth of the service, with Google saying it had exceeded all expectations – but then, it would say that.

Google is planning a whole range of communal working tools for the service, and as a first stage has released Creative kit, a basic photo editor. With over three billion photos on the website, in part due to Android phones automatically uploading them, Google is clearly looking for a prettier experience.

For consumers, Google+ now has a visualization tool to see how information spreads on the network, dubbed Ripples. Clicking on a public posting shows the rate of interest in a post, and who the key influencers have been since its creation. Expect marketing people to be firing a lot of discussion test balloons on the site while they try out new ideas and harvest data.

Both Apps users and businesses have expressed displeasure over the delay in this kind of linkage, considering how well Facebook has developed business integration. At last week’s conference, Sergey Brin and Vic Gundotra were asked pointed questions on the topic, and promised action within days – but it’s clear Google still has a lot of catching up to do. ®

3 Big data security analytics techniques

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Kingston DataTraveler MicroDuo: Turn your phone into a 72GB beast
USB-usiness in the front, micro-USB party in the back
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
BOFH: Oh DO tell us what you think. *CLICK*
$%%&amp Oh dear, we've been cut *CLICK* Well hello *CLICK* You're breaking up...
AMD's 'Seattle' 64-bit ARM server chips now sampling, set to launch in late 2014
But they won't appear in SeaMicro Fabric Compute Systems anytime soon
Cisco reps flog Whiptail's Invicta arrays against EMC and Pure
Storage reseller report reveals who's selling what
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.