Feeds

Cloudy tech start-up Twilio jumps the pond

US telephony API firm targets Europe from new UK office

Internet Security Threat Report 2014

Cloud communications company Twilio launched its European expansion today with the release of its telephonic API to the UK and in beta for France, Portugal, Poland, Austria and Denmark.

The three-year-old firm, which allows software developers to build applications that make calls and send texts, will headquarter its European business at a new office in East London.

Twilio claims to have 60,000 developers in the US building apps from its API that have reached into half of all American households over the phone.

Using Twilio, software developers are able to build applications in the cloud such as call centres, interactive voice response (IVR) systems, group texting and conference calling to name a few.

A quick demo at the launch by CEO Jeff Lawson had him program a simple conference call – where all members dial in, are greeted with a recording telling them they're in the conference and can then chat to each other – in about three minutes using the Twilio platform.

According to Lawson, the platform, which uses Amazon Web Services for its cloud hosting, is 100 times larger than it was at the start of this year and counts tech firms like Hulu, eBay and Salesforce among its customers.

Hosting on Amazon means any app developed is easily scalable and Twilio's business model is pay as you go, which makes the platform simple and easy to use, said Lawson, who's an ex-Amazonian himself.

"We have use cases where companies are building solutions to their own problems, like Hulu or Intuit, and we have independent software vendors building apps on Twilio and selling them on," Lawson told The Register.

He refused to be drawn into any specific targets for the company's European launch but said he saw "as much if not more opportunity in Europe as in the US".

In the three years since its launch, Twilio has successfully gone looking for venture capital three times, getting a total of $16m from a mix of folks, including some who've also invested in tech firms like Twitter, Zynga and Etsy.

And that funding should be enough for now, since Lawson isn't considering lining Twilio up to be the next tech firm to consider an IPO, following companies like Groupon and Zynga onto the public markets, saying he was concentrating on growing the business for now. ®

Beginner's guide to SSL certificates

More from The Register

next story
Docker's app containers are coming to Windows Server, says Microsoft
MS chases app deployment speeds already enjoyed by Linux devs
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
'Urika': Cray unveils new 1,500-core big data crunching monster
6TB of DRAM, 38TB of SSD flash and 120TB of disk storage
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
SDI wars: WTF is software defined infrastructure?
This time we play for ALL the marbles
Windows 10: Forget Cloudobile, put Security and Privacy First
But - dammit - It would be insane to say 'don't collect, because NSA'
Oracle hires former SAP exec for cloudy push
'We know Larry said cloud was gibberish, and insane, and idiotic, but...'
Symantec backs out of Backup Exec: Plans to can appliance in Jan
Will still provide support to existing customers
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.