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Quickflix set to stream from next month

Finally press play on digital

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Australia’s latest IPTV aspirant Quickflix will launch its online based digital streaming subscription service from November 10.

The ASX listed company launched its BWM created marketing campaign last night in Sydney with further details of its long anticipated move to digital.

The company announced that it has secured a raft of content deals with Sony Pictures Television, Warner Bros. International Branded Services, Lakeshore Entertainment, Content Media Corporation and Pinnacle Films.

A number of further significant content deals will be progressively announced over the next few weeks. Quickflix CEO Chris Taylor said " subscribers will have access to great content from day one of the service and with new deals to be announced shortly, the depth of the catalogue will continue to grow.”

The PC and Mac streaming service has been operating under trail mode to 100 users for the last few months. Under the pricing model subscribers will get unlimited on demand movie access for $AU14.99 from a constantly refreshed catalogue. Existing Quickflix online DVD rental customers will be able to upgrade to the streaming service by paying between $AU7 and $AU14 per month depending on their movie rental plan.

The studio deals follow Quickflix’s announcement last week with Sony to stream its content via PlayStation3 later this year. The Sony deal is an extension of an earlier agreement signed in July to begin streaming content via the Sony Bravia connected TV platform.

The PS3 distribution channel will give Quickflix access to a million gamers who wil be able to subscribe to the Quickflix service via a branded "smart channel" by Christmas.

In the last quarter Quickflix added 10,383 net new paying subscribers, an increase of 15 percent, taking total subscribers to 91,500.

The company is aiming for a customer base of one million customers within five years and is aggressively working towards pushing the service across every connected device and channel available.

"The distribution network will grow as we finalise deals with other manufacturers of internet-connected devices," Taylor said. He also ruled out ever taking the Quickflix model via the set-top box route.

The revamped senior management team recently returned from an exhaustive US tour stitching up content deals and talking to the investment community who are showing a very strong understanding of the Quickflix model’s potential.

The company will expand its content offering to include pay-per-view movies for new release movies and premium on-demand subscription packages serving niche interest areas and is also considering launching a New Zealand presence. ®

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