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Appcelerator juices HTML5 support with Particle Cloud buy

'Rocket fuel' boosts rollout into 2012

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Mobile platform developer Appcelerator has added crucial HTML5 talent to its portfolio, with the purchase of developer Particle Cloud.

The purchase gives the company access to engineers at Particle Cloud who have experience in HTML5 and mobile games development. Appcelerator has already moved the new staff into its Silicon Valley offices, and has begun development integration work. It expects to have an HTML5 mobile web product out by the first half of next year.

“Adding support for HTML5 mobile web takes considerable effort,” Scott Schwarzhoff, vice president of marketing for Appcelerator told The Register. “Particle Cloud is rocket fuel for the platform - it adds high capability operating system talent and gives us world class engineers.”

Currently he explained, companies are looking to HTML 5 as a logical extension of internet use in the mobile sphere, but still prefer native code systems for more involved customer use. Flash, however, is still trying to find its “sweet spot” in mobile, he said.

Appcelerator is currently concentrating on the iOS and Android platforms, but expects to have a Windows Phone 7 system up and running, and hasn’t abandoned development on RIM, citing continuing customer demand.

"Appcelerator's latest acquisition and its tremendous growth over the past year underscore that it is one of the key start-ups to watch given its increasingly central role in the mobile apps space," noted IDC vice president Scott Ellison in a statement. ®

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