Feeds

Acer UK boss Watkins quits

Industry old-timer Marshall set to take the hot seat

The essential guide to IT transformation

Updated: Acer UK boss Bobby Watkins has quit after a string of disastrous quarters in which the firm's sales collapsed, The Register can reveal.

It is understood that Acer veteran Neil Marshall, currently director of global sales and marketing transformation, will be picking up the reins.

Channel sources reckon that Watkins resigned as he did not agree with the direction that the company is taking following a change at the top.

But his departure at the loss-making vendor follows a series of weak quarterly results in the UK, mirroring its troubles worldwide.

Sales into the channel have fallen around 30 per cent this year on a global basis as Acer struggled to control its high inventory levels, and in recent weeks Gartner claimed the glory days were behind the PC player.

In the UK, Acer Q3 sales-in dropped 52 per cent, according to IDC, as distributors and retailers refused to place orders with the company even though the stockholding has reduced significantly.

Watkins – who replaced David Drummond at the start of 2009 – typified the hyper-aggressive sales spirit at Acer that caused the vendor to run into the inventory troubles it encountered this year.

His successor Marshall – who has held channel roles at Fujitsu, Compaq and Acer prior to his current role – has the requisite experience to convince partners they can trust the business again.

An Acer spokesman said: "Neil will be in the UK from next week. Whilst we have agreed an exit date of 31 December 2011 with Bobby, he will exit 'day-to-day' activities as of close of business 5 November, although he has agreed to support Neil to enable an effective handover and transition." ®

Boost IT visibility and business value

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
Judge nixes HP deal for director amnesty after $8.8bn Autonomy snafu
Lawyers will have to earn their keep the hard way, says court
prev story

Whitepapers

Best practices for enterprise data
Discussing how technology providers have innovated in order to solve new challenges, creating a new framework for enterprise data.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?