Feeds

Apple's iPod: ten years old

The gadget that changed the music industry

Gartner critical capabilities for enterprise endpoint backup

Success in hindsight

Apple also released iTunes 2.0, which added internet radio support, 320Kb/s MP3 encoding, a ten-band equaliser. more reliable CD burning, drag-and-drop playlist creation and, of course, iPod support to the original version.

Apple promotes iPod

Capacious yet easy to use

Once the iPod had gone public, the reaction was generally negative. The device wasn't cheap - $400 in the US, and £300 in the UK - and was launched into a small market that the major consumer electronics companies were largely ignoring. If they didn't think digital music would ever amount to much, it was reasoned at the time, what could Apple do?

It's easy to judge Apple's success with hindsight, but at the time such criticisms were reasonable. What no one saw was the almost immediate rise of the peer-to-peer network Napster and the way it put digital music into the headlines.

Jobs launches the iPod

Alongside that, the iPod, with its high price tag, appealled less to Napster users and more to wealthy folk with large CD collections - discs they immediately began ripping in order to put songs on their new MP3 players.

The iPod popularised and led the move to copy CDs onto hard drives and then onto players. The arrival of a Windows-compatible iPods, connecting to MusicMatch software, grew the player's appeal, but Apple really didn't begin to change the music industry itself until the summer of 2003 and the launch of the iTunes Music Store and a Windows version of the iTunes app.

Apple first-generation iPod
Apple first-generation iPod

Reg Hardware's very own (non functioning) first-gen iPod

Now, punters didn't even have to bother with CDs.

Apple sold 125,000 iPods in the product's first two months on sale. It would take until Apple's 2005 fiscal year - the 12 month from October 2004 to September 2005 - for iPod demand to explode. Sales would continue to grow through to their peak in FY2008 before dipping slightly the following year and heading downward from that point on. But Apple still sells a heck of a lot of iPods each year. ®

Next gen security for virtualised datacentres

More from The Register

next story
Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
Tip: Put the shades on and you'll look less of a spanner
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
One step closer to ROBOT BUTLERS: Dyson flashes vid of VACUUM SUCKER bot
Latest cleaner available for world+dog in September
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
prev story

Whitepapers

Best practices for enterprise data
Discussing how technology providers have innovated in order to solve new challenges, creating a new framework for enterprise data.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?