Feeds

Apple's iPod: ten years old

The gadget that changed the music industry

SANS - Survey on application security programs

Dulcimer development

Fadell had been pitching a hard drive-based player to the likes of Real Networks and Philips - a company at which he'd worked, as its Mobile Computing Group director of engineering - before turning to Apple, where he received a positive welcome from executives looking for ways to drive home the concept of the Mac as a digital content hub, the better to sell more computers to consumers.

Apple iPod minds

Minds behind the iPod: (clockwise from top) Tony Fadell, Jon Rubenstein, Jonathan Ive, Steve Jobs, Phil Schiller
Source: Apple

The portable music player was a market in which Apple felt it could make its mark. Other companies were already offering players, but they had yet to take the consumer market by storm. Apple had already acquired SoundJam MP, a digital music management app it would relaunch in January 2001 as iTunes 1.0.

"Why music?" former CEO Steve asked at the iPod launch. "A part of everyone's life (a large target market," said the slide behind him. Somehow, we think the words in parenthesis are the important ones.

"No one has found the recipe yet for digital music," Jobs said, talking about the efforts of companies from Creative to Sony.

Apple first-generation iPod

Steve Jobs unveils the iPod

The name of the player was subsequently coined, once the device was nearing completion, by freelance copywriter Vinnie - or Tim, according to some write-ups - Chieco.

The first hardware was based around a dual-core ARM-based system-on-a-chip developed by PortalPlayer, which also contributed much of Dulcimer's core OS. Another third-party, Pixo, built the UI component, under Apple supervision. Indeed, Jobs is said to have taken a particular interest in the first iPod's development. But plenty of other senior Apple staffers had their say in the evolution of the device - it was not one man's project.

Apple Tunes 1.0 screenshot

iTunes 1.0, derived from SoundJam MP and enhance with iPod support with the release of iTunes 2.0

Jonathan Ive would later say the development of the iPod “was about being very focused and not trying to do too much with the device". Complication, he reckons, would have killed it. "The enabling features aren't obvious and evident, because the key was getting rid of stuff."

Apple announced in early October 2001 that it would be hosting a press conference on 23 October to unveil a new product that was "not a Mac".

Apple iPod first generation UI

The iPod UI, implemented by Pixo, steered by Steve Jobs. From the first iPod manual

On the day, the iPod was launched as "1000 songs in your pocket" - amazing, given most other players only had room for a handful unless the tracks were encoded at woefully low bitrates.

Combat fraud and increase customer satisfaction

More from The Register

next story
WTF happened to Pac-Man?
In his thirties and still afraid of ghosts
Reg man builds smart home rig, gains SUPREME CONTROL of DOMAIN – Pics
LightwaveRF and Arduino: Bright ideas for dim DIYers
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Apple patent LOCKS drivers out of their OWN PHONES
I'm sorry Dave, I'm afraid I can't let you text that
Microsoft signs Motorola to Android patent pact – no, not THAT Motorola
The part that Google never got will play ball with Redmond
Slip your finger in this ring and unlock your backdoor, phone, etc
Take a look at this new NFC jewellery – why, what were you thinking of?
Happy 25th birthday, Game Boy!
Monochrome handset ushered in modern mobile gaming era
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.