Feeds

Dixons stores knock £150 off RIM PlayBook

Enough to drum up demand?

The Essential Guide to IT Transformation

PC World and Currys have knocked 150 quid off the price of RIM's BlackBerry PlayBook in a bid to encourage sales of the 7in tablet.

Previously priced at £399, the 16GB PlayBook can now be had for £249. Likewise, the once £479 32GB model is now just £329.

RIM BlackBerry PlayBook

The cuts come just a few weeks after RIM knocked $200 off the US price, taking the tablet down to $299, surely inspired by the success of HP's $99-a-pop TouchPad sale and Amazon's introduction of a $199 7in tablet, the Kindle Fire.

Indeed, the Fire is said to be based on hardware already developed for the PlayBook.

Whatever, channel sources who've spoke to Channel Register over the past few months suggest demand for the PlayBook is weak, so RIM an its retailers have little choice but to egg on potential punters by offering the tablet at a more attractive price.

Especially, perhaps, given last week's mass BlackBerry outage. ®

Build a business case: developing custom apps

More from The Register

next story
Nice computers don’t need to go to the toilet, says Barclays
Bad computers might ask if you are Sarah Connor
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
YES, iPhones ARE getting slower with each new release of iOS
Old hardware doesn't get any faster with new software
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
PEAK LANDFILL: Why tablet gloom is good news for Windows users
Sinofsky's hybrid strategy looks dafter than ever
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
VMware builds product executables on 50 Mac Minis
And goes to the Genius Bar for support
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.