Feeds

MC Hammer getting into search business

Please, Hammer, don’t hurt Google

Security for virtualized datacentres

Web 2.0 Summit Stanley Burrell, AKA MC Hammer, is getting into the search business with a startup called Wiredoo.

The former parachute pant-wearing artiste was previewing the new search engine at the Web 2.0 Summit in San Francisco, and said that the concept was based around relationship searching within keyword boundaries - what he called Deep Search. Google may have invented modern internet searching, but there's still room for improvement he said.

“This is not a competitive attempt to recreate search,” he said. “We don’t really need just another search engine, but if something adds value then why not?”

MC Hammer at Web 2.0 Summit

MC Hammer dressed down for the Web 2.0 audience

Wiredoo displays not only standard search results, but also related factors. The example he used was searching for “school” not only showed the local schools, but also linked into finding information, truancy levels and other useful information that can be drilled down into. The results can also be localized and adapted for business location.

Hammer gave no details of when the search engine would launch, and it can’t be found on Google as yet. But he said he’d met some engineers in Silicon Valley that had inspired him to get into the search engine business. El Reg just hopes it’s more effective than his fashion styles. ®

Business security measures using SSL

More from The Register

next story
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
OECD lashes out at tax avoiding globocorps' location-flipping antics
You hear that, Amazon, Google, Microsoft et al?
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.