Feeds

MC Hammer getting into search business

Please, Hammer, don’t hurt Google

5 things you didn’t know about cloud backup

Web 2.0 Summit Stanley Burrell, AKA MC Hammer, is getting into the search business with a startup called Wiredoo.

The former parachute pant-wearing artiste was previewing the new search engine at the Web 2.0 Summit in San Francisco, and said that the concept was based around relationship searching within keyword boundaries - what he called Deep Search. Google may have invented modern internet searching, but there's still room for improvement he said.

“This is not a competitive attempt to recreate search,” he said. “We don’t really need just another search engine, but if something adds value then why not?”

MC Hammer at Web 2.0 Summit

MC Hammer dressed down for the Web 2.0 audience

Wiredoo displays not only standard search results, but also related factors. The example he used was searching for “school” not only showed the local schools, but also linked into finding information, truancy levels and other useful information that can be drilled down into. The results can also be localized and adapted for business location.

Hammer gave no details of when the search engine would launch, and it can’t be found on Google as yet. But he said he’d met some engineers in Silicon Valley that had inspired him to get into the search engine business. El Reg just hopes it’s more effective than his fashion styles. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
BBC: We're going to slip CODING into kids' TV
Pureed-carrot-in-ice cream C++ surprise
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Twitter: La la la, we have not heard of any NUDE JLaw, Upton SELFIES
If there are any on our site it is not our fault as we are not a PUBLISHER
Facebook, Google and Instagram 'worse than drugs' says Miley Cyrus
Italian boffins agree with popette's theory that haters are the real wrecking balls
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.