Feeds

Google Analytics goes with the flow

New visualization tools for web site operators

  • alert
  • submit to reddit

Security for virtualized datacentres

Web 2.0 Summit Google is adding a visualization tool to its analytics stream that gives website operators a more graphical representation of who is visiting their pages.

Speaking at the Web 2.0 Summit in San Francisco Susan Wojcicki, senior vice president of advertising for Google, showed off the first two tools based around the visualization design: visitor flow and goal flow. They will be rolled out in the next few weeks.

“Google analytics flow is going to offer a lot more ability to understand your site much better, and dive into specific sections,” she said. “You can add custom variables, can change and sort views and see customers moving across the site.”

Google's new data visualisation tool

Google's new visualisation tools were modeled on 19th century designs

Visitor flow maps out where site viewers are coming from and at what point they dropped off the site, with more detailed statistics available by hovering a mouse over the relevant part of the visualization field. Visitors are clustered into nodes by a site algorithm but that data can be examined in better detail to identify key traffic driving sites.

The goal flow view allows the operator to add information that they want to know as "goals," such as browser type or traffic source, and then maps visitor traffic based on how they interacted with those goals. The tool should allow administrators to reorganize their sites so as to get important pages in front of viewers more effectively.

The idea for the visualization tool was sparked by the 19th century French civil engineer Charles Joseph Minard, who used a similar technique to visualize French troop losses on Napoleon’s ill-fated attack on Russia and subsequent retreat. Minard’s work is widely considered to be the inspiration for modern data visualization techniques. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.