Feeds

Google Analytics goes with the flow

New visualization tools for web site operators

  • alert
  • submit to reddit

The Power of One eBook: Top reasons to choose HP BladeSystem

Web 2.0 Summit Google is adding a visualization tool to its analytics stream that gives website operators a more graphical representation of who is visiting their pages.

Speaking at the Web 2.0 Summit in San Francisco Susan Wojcicki, senior vice president of advertising for Google, showed off the first two tools based around the visualization design: visitor flow and goal flow. They will be rolled out in the next few weeks.

“Google analytics flow is going to offer a lot more ability to understand your site much better, and dive into specific sections,” she said. “You can add custom variables, can change and sort views and see customers moving across the site.”

Google's new data visualisation tool

Google's new visualisation tools were modeled on 19th century designs

Visitor flow maps out where site viewers are coming from and at what point they dropped off the site, with more detailed statistics available by hovering a mouse over the relevant part of the visualization field. Visitors are clustered into nodes by a site algorithm but that data can be examined in better detail to identify key traffic driving sites.

The goal flow view allows the operator to add information that they want to know as "goals," such as browser type or traffic source, and then maps visitor traffic based on how they interacted with those goals. The tool should allow administrators to reorganize their sites so as to get important pages in front of viewers more effectively.

The idea for the visualization tool was sparked by the 19th century French civil engineer Charles Joseph Minard, who used a similar technique to visualize French troop losses on Napoleon’s ill-fated attack on Russia and subsequent retreat. Minard’s work is widely considered to be the inspiration for modern data visualization techniques. ®

Top three mobile application threats

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.