Feeds

Nipples and teen lesbians sexy even when ironic, ASA rules

But regulator says Duke Nukem ad violence OK

Intelligent flash storage arrays

The Advertising Standards Authority has put the kibosh on an ad for Duke Nukem Forever that confronted post-watershed viewers with pole dancers, schoolgirl lesbians and multiple nipple flashes.

The ad regulator said it had received 34 complaints about the ad, shown last June, that had questioned whether it was "offensive and irresponsible, because it was sexist, violent and overly explicit and included imagery which was likely to harm children and vulnerable people".

Scenes in the ad included "naked women pole-dancing in a strip club and a full frontal view of a woman wearing only thong-style pants", the ASA noted, though the nipples and bottoms were pixelated to spare viewers' blushes.

Other scenes included "two girls in the club, who were dressed in school uniform and had their hair in bunches, and were about to kiss".

All of this was intercut with the usual Duke Nukem mayhem including "aircraft firing weapons over a blazing city, a character being punched and a robot marching through a street".

Take Two Interactive Software Europe argued that the pole dancing and kissing only occurred in a post-watershed version of the ad.

It was said the game itself was a "cartoonish, over-the-top, humorous" take on the genre: "Any sexual content and violence was presented in an exaggerated, non-realistic way, by animated characters, in an attempt to send up the main protagonist, Duke Nukem himself, a "1980s, muscle-bound, ultra-macho figure of fun". (An argument, which if extended, would suggest most male porn stars are actually post-modernist comedians.)

Clearly, the ASA hasn't being paying attention in its media studies classes, and it ruled that while the violence was "not at a level likely to distress or cause harm to children or vulnerable people", the sex was a different matter.

The gyrating women were "overly sexually explicit" even given the time slot, while "in the context of other scenes with sexual content, the ad appeared to link teenage girls with sexually provocative behaviour".

The ad should not be broadcast again in the post-watershed time slot, it ruled. However, it OK'd the spot for post-11pm viewing. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Feds seek potential 'second Snowden' gov doc leaker – report
Hang on, Ed wasn't here when we compiled THIS document
Verizon bankrolls tech news site, bans tech's biggest stories
No agenda here. Just don't ever mention Net neutrality or spying, ok?
NATO declares WAR on Google Glass, mounts attack alongside MPAA
Yes, the National Association of Theater Owners is quite upset
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reducing the cost and complexity of web vulnerability management
How using vulnerability assessments to identify exploitable weaknesses and take corrective action can reduce the risk of hackers finding your site and attacking it.