Feeds

Nipples and teen lesbians sexy even when ironic, ASA rules

But regulator says Duke Nukem ad violence OK

The essential guide to IT transformation

The Advertising Standards Authority has put the kibosh on an ad for Duke Nukem Forever that confronted post-watershed viewers with pole dancers, schoolgirl lesbians and multiple nipple flashes.

The ad regulator said it had received 34 complaints about the ad, shown last June, that had questioned whether it was "offensive and irresponsible, because it was sexist, violent and overly explicit and included imagery which was likely to harm children and vulnerable people".

Scenes in the ad included "naked women pole-dancing in a strip club and a full frontal view of a woman wearing only thong-style pants", the ASA noted, though the nipples and bottoms were pixelated to spare viewers' blushes.

Other scenes included "two girls in the club, who were dressed in school uniform and had their hair in bunches, and were about to kiss".

All of this was intercut with the usual Duke Nukem mayhem including "aircraft firing weapons over a blazing city, a character being punched and a robot marching through a street".

Take Two Interactive Software Europe argued that the pole dancing and kissing only occurred in a post-watershed version of the ad.

It was said the game itself was a "cartoonish, over-the-top, humorous" take on the genre: "Any sexual content and violence was presented in an exaggerated, non-realistic way, by animated characters, in an attempt to send up the main protagonist, Duke Nukem himself, a "1980s, muscle-bound, ultra-macho figure of fun". (An argument, which if extended, would suggest most male porn stars are actually post-modernist comedians.)

Clearly, the ASA hasn't being paying attention in its media studies classes, and it ruled that while the violence was "not at a level likely to distress or cause harm to children or vulnerable people", the sex was a different matter.

The gyrating women were "overly sexually explicit" even given the time slot, while "in the context of other scenes with sexual content, the ad appeared to link teenage girls with sexually provocative behaviour".

The ad should not be broadcast again in the post-watershed time slot, it ruled. However, it OK'd the spot for post-11pm viewing. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Broadband slow and expensive? Blame Telstra says CloudFlare
Won't peer, will gouge for Internet transit
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
prev story

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.