Feeds

BSkyB earns more dosh out of fewer new punters

Kerching!

Bridging the IT gap between rising business demands and ageing tools

BSkyB's number of customers signing up to its products fell from 96,000 new subscribers in the company's Q1 last year to 77,000 in the first quarter ended 30 September 2011 – despite that, both revenue and pre-tax profit climbed.

The telco added more cash to its coffers courtesy of its existing customer base, which meant that the firm's average revenue per user (ARPU) figure grew from £514 in its first quarter 2010 results to £535.

However, compared with BSkyB's Q4 report in July, ARPU actually fell £4 during the most recent period.

Unsurprisingly, BSkyB preferred to concentrate on the year-on-year figures.

"The largest driver of higher ARPU was the greater average number of products taken by our customers with growth in each of the TV and home communication related elements," said the company.

It recorded a 29 per cent jump in subscribers singing up to BSkyB's TV, broadband and telephone services compared with the same period a year earlier.

The company said 2.9 million customers out of the 10.4 million punters on its books had opted to bundle all three services together.

BSkyB said it flogged 150,000 internet broadband subs during the quarter.

Group revenue hit £1.66bn compared with £1.53bn a year earlier, while adjusted pre-tax profit reached £274m for the period.

BSkyB boss Jeremy Darroch once again urged caution about the state of the British economy, however.

"We continue to deliver strong financial results and good growth in customers and products. In tough market conditions, our move to more broadly based growth and multiple products is serving us well," he said.

"Looking ahead, the environment is likely to remain challenging as a result of the pressures facing consumers in the UK and Ireland. Our job is to give customers the quality and value they're looking for, with a better choice of programmes, more innovation and peace of mind with a price freeze for 12 months."

BSkyB's bottom line got a £39m injection from Rupert Murdoch's News Corp, after it failed in its bid to buy the remaining 61 per cent share of the telco it doesn't already own. ®

Application security programs and practises

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.