Feeds

ASA upholds complaint against 'best gaming' Virgin ads

Too much jitter for claimed low lag

Top three mobile application threats

Another slap on the wrist for Virgin Media from the Advertising Standards Authority: the ISP was today told not to claim its 50Mb/s broadband package is the "best for online gaming".

To be fair, Virgin responded to the ASA's investigation into complaints received about an advertising feature in the June issue of PC Gaming by stating it wasn't responsible for the claim, which, it said, had been made by the magazine's editorial team.

Virgin said it would have made no such statement itself and will not do so in future.

But a second ad in the magazine, claiming the service would allow gamers to "outmanoeuvre" other players thanks to "lower lag times" was, the ASA said, likely to be viewed by consumers as a claim that the 50Mb/s package is better for gaming than rival offerings.

"We understood from the complainant that Virgin’s 50Mb/s broadband services suffered from significant jitter," wrote the ASA. "We also understood that jitter was a significant factor which affected gaming performance."

It said Ofcom findings identified that on average across the whole day and during peak times, Virgin’s 50Mb/s service had higher upstream jitter than all other services, aside from Virgin's own 20Mb/s service.

Virgin said as much in its response to the ASA, saying that this proved it was making no unwarranted claims about its service.

However, Virgin did not provide an explanation of how the Ofcom data substantiated the lower lag time claim, the ASA said, leading it to conclude "the overall impression given by the ads was misleading". ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.