Feeds

ASA upholds complaint against 'best gaming' Virgin ads

Too much jitter for claimed low lag

The Essential Guide to IT Transformation

Another slap on the wrist for Virgin Media from the Advertising Standards Authority: the ISP was today told not to claim its 50Mb/s broadband package is the "best for online gaming".

To be fair, Virgin responded to the ASA's investigation into complaints received about an advertising feature in the June issue of PC Gaming by stating it wasn't responsible for the claim, which, it said, had been made by the magazine's editorial team.

Virgin said it would have made no such statement itself and will not do so in future.

But a second ad in the magazine, claiming the service would allow gamers to "outmanoeuvre" other players thanks to "lower lag times" was, the ASA said, likely to be viewed by consumers as a claim that the 50Mb/s package is better for gaming than rival offerings.

"We understood from the complainant that Virgin’s 50Mb/s broadband services suffered from significant jitter," wrote the ASA. "We also understood that jitter was a significant factor which affected gaming performance."

It said Ofcom findings identified that on average across the whole day and during peak times, Virgin’s 50Mb/s service had higher upstream jitter than all other services, aside from Virgin's own 20Mb/s service.

Virgin said as much in its response to the ASA, saying that this proved it was making no unwarranted claims about its service.

However, Virgin did not provide an explanation of how the Ofcom data substantiated the lower lag time claim, the ASA said, leading it to conclude "the overall impression given by the ads was misleading". ®

The Essential Guide to IT Transformation

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Speak your brains on SIGNAL-FREE mobile comms firm here
Is goTenna tech a goer? Time to grill CEO, CTO
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.