Feeds

Vodafone turns its back on '360

Mobile brand does a 180

Security for virtualized datacentres

Vodafone will be pulling the plug on its Vodafone 360 brand at the end of 2011, giving up on the dream of being a one-stop shop for customer services and identity aggregation.

Vodafone 360 was launched just over two years ago, and since then has been downgraded from a hardware platform to a software app, been pushed out to unwilling recipients, and still comes pre-installed, if barely usable, on the operator's lower-end handsets.

'360 was supposed to be the aggregate incarnation of Vodafone's services, including music, an app store and social network identity aggregator, not to mention a cloud-based address book and social network of its very own. Vodafone 360 was going to be incarnated as hardware, in the LiMo-based H1, and keep customers tied to the Vodafone brand in the ongoing battle with Apple, Google and Samsung.

With its Bada platform, Samsung gets exactly what Vodafone wanted '360 to provide, while Android tends to push users towards Google and iOS shackles them to Cupertino. Vodafone still has Vodafone Music, and an application store as well as other disparate services, but what it has lost is an umbrella brand that users can identify with.

Not that many users ever identified themselves with Vodafone 360, and the writing was on the wall once it became clear that the custom hardware wasn't selling. Android users reacted angrily to having the service involuntarily pushed onto their handsets, forcing Vodafone into a pair of 180° turns in issuing updates to both the HTC Desire and Samsung Galaxy S that were specifically designed to strip Vodafone 360 from those handsets.

Days later, Vodafone's director of internet services walked, tweeting his delight at the beckoning freedom during his last few days of employment.

These days the only people using Vodafone 360 are those who can't get it off their phones (ironically including Bada handsets supplied by Vodafone, though the service hardly works on such handsets), and a few die-hard fans who bought into the dream.

Those fans are now going to have to store their contacts elsewhere, though their music and apps will continue to be available from the respective, silo'ed, services.

RIP Vodafone 360 – September 2009 to December 2011. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Net neutrality protestors slam the brakes on their OWN websites
Sites link up to protest slow lanes by bogging down pages
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
Drag queens: Oh, don't be so bitchy, Facebook! Let us use our stage names
Handbags at dawn over free content ad network's ID policy
Who us, SHARE infrastructure? Networks reject gov proposal
Execs pour scorn on 'national roaming' outline – report
Net neutrality fans' joy as '2.3 million email' flood hits US Congress
FCC invites opinions in CSV format, after Slowdown day 'success'
'Serious flaws in the Vertigan report' says broadband boffin
Report 'fails reality test' , is 'simply wrong' and offers ''convenient' justification for FTTN says Rod Tucker
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
Apple Watch will CONQUER smartwatch world – analysts
After Applelocalypse, other wristputers will get stuck in
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.