Feeds

Google leads shoppers into pay-by-wave future

Cards, mobiles and soon 50,000 tills at Macy's at the ready

Security for virtualized datacentres

Macy's is to join the growing list of American retailers who'll accept payment with the tap of the telephone, or card, but no one is talking about the latter these days.

Google is doing a sterling job pushing Americans to accept proximity payments, in the form of Google Wallet. Having signed up some iconic names including Toys R Us and OfficeMax, the Chocolate Factory can now add department store chain Macy's to the list. It follows a commitment by the retail behemoth, reported by Retail Touch Points, to deploy 50,000 pay-by-wave-enabled tills next year.

But terminals are only half the battle, and the Googleplex has been busy sending out representatives to show people how it's done:

This is all in stark contrast to Europe where the industry has been quietly pushing out terminals with Near Field Communication support without much in the way of fuss, ready for when phones follow. Verifone, the industry leader and the company that will be supplying the terminals for Macy's, long ago stopped selling anything without NFC hardware, so proximity payments will come though the usual equipment cycle even if retailers aren't particularly interested.

This was borne out when we tried Orange's Quick Tap service in Inverness, and were able to pay for things with a tap of the phone rather to the surprise of the chap behind the counter, who didn't know his terminal could do that. In the UK many terminals accept proximity payments, and millions of credit cards already have the technology embedded, but very few people use them or even know they're there.

Waiting for the public to notice is too long winded for Google, which wants to see its Wallet service in every pocket and every telephone before the competition has a chance to get a foothold. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
'Serious flaws in the Vertigan report' says broadband boffin
Report 'fails reality test' , is 'simply wrong' and offers ''convenient' justification for FTTN says Rod Tucker
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
Apple Watch will CONQUER smartwatch world – analysts
After Applelocalypse, other wristputers will get stuck in
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.